It is no secret that WWE pay-per-view buy rates have been in decline in recent years. This is, of course, understandable as people find themselves with less disposable income to spend on things like PPVs.
But WWE can't just blame its fledgling PPV business on the current economic situation. There are problems with WWE's PPV presentations and schedule that make its events seem less special, and less worth paying for.
So far WWE seem unwilling to radically change how it markets pay-per-views, but if Vince McMahon and Co. want to increase not only their profitability but their quality, they need to refine their PPV schedule.
With that in mind, here are 10 ideas of my own to do that in such a way to make every PPV seem like an important event that fans feel they need to pay for.