Vince McMahon: How He May Understand the WWE Universe More Than We May Think

Big DallasContributor IJanuary 3, 2011

Vince and Donald, a genius business decision.
Vince and Donald, a genius business decision.Mark A. Wallenfang/Getty Images

The first time I began watching WWE was in 2007, right before WrestleMania 23. I was enthralled by McMahon, Umaga, Bobby Lashley, and Donald Trump. But I had seen it sooner than I had thought.

In 2005, as a 12-year-old, I was at a friend's house when he insisted we watch his favorite show, SmackDown! We tuned in, and he tried to show me his favorite wrestler, who was dominating everyone—Batista. I, however, was not impressed.

After returning home, per his request, I put on RAW and SmackDown! a few times, seeing the likes of Batista, JBL, Kurt Angle, Rey Mysterio, Eddie, Triple H, HBK, and John Cena run rampant. After three weeks, I quickly lost interest and ceased watching, and soon forgot about it.

However, a year and a half later, I noticed someone I recognized, Donald Trump, and an evil old man in Vince McMahon—a crazy bulldozer, if you will, and a man who truly was unstoppable. It interested me and left me craving more. It left me wondering what might happen next.

Soon after that, I realized...wrestling was good! It left me wondering what would happen after Shawn Michaels lost at WrestleMania, had me intrigued by the Undertaker, and upset Batista had lost.

You might ask why am I saying all of this. It's because Vincent Kennedy McMahon receives far too little credit.

All the guest hosts (albeit terrible at times) were people non-WWE watchers knew! Shaquille O'neal, Nascar drivers, Mike Tyson, Seth Green, William Shatner...people know their celebrities! They may not know Daniel Bryan, Randy Orton or the Undertaker, but they know their favorite sports stars, game show hosts, actors and musicians. Vince understands that Daniel Bryan, Dolph Ziggler and even Randy Orton do not equal better ratings or more viewers. It is the people he brings in to make the show better (or worse?).

While people are upset when their favorite wrestler isn't pushed, sometimes they must understand that someone like Kaval or Shelton Benjamin doesn't make ratings. The subject of the Miz winning the WWE championship has been a topic of hot debate as of late. Is it a smart wrestling move? I don't know. He has certainly improved, as his match with John Morrison demonstrated. it a smart entertainment move? Absolutely! Vince knows that this has created more positive buzz (notice the word "positive." Linda, running for senate and exposing the WWE was negative). ESPN, MTV, TMZ and even Yahoo! has reported the Miz winning. Outside of wrestling, what does someone like John Morrison bring the table? For now, nothing.

Vince may not always give the IWC what we want (then again, when are we ever satisfied?), but ever since he took the reigns, he has given the company to a man who could generate interest. Whether that man is Hulk Hogan, Bret Hart (nationality made him a hero), Stone Cold Steve Austin, The Rock, Kurt Angle, John Cena, or now the Miz...Vince knows how to create interest. At least give him that much credit.