Perhaps the most iconic symbol of solidarity and tradition in world football, Barcelona's iconic blue and red kit will now have a paid sponsor for the first time in team history.
It is possible that once the Barca board took a look at the offer they jumped up and down in joy. The team has signed the single richest deal for a shirt sponsor in the history of world football.
Qatar Foundation, an entity focused on advancing education and scientific research, is a not for-profit organization, which will still allow Barca to include the Unicef stamp along side the newly paid-for one.
For the privilege to allocate their company with Barca and its millions of global followers, the Qatar Foundation will shell out a record € 150 million over the course of five seasons.
If Barca doesn't have a problem paying for one of the highest paid squads without sponsorship money, imagine what they could do with an additional 30 million Euro yearly.