He Tweets, therefore he is.
Yep, at 11:08 EST, Wednesday, November 17, after dusting off a neglected Twitter account, Tiger Woods decided to rise from the depths of apathy and commence with a perky Tweet-fest. “What’s up everyone? Finally decided to try out Twitter.” So we see.
As everyone west of Venus knows by now (and even the Venusians might have gotten a whiff of this story on ESPN-VENUS), Tiger Woods fell from grace one year ago after his house of shards came crashing down through the window of his SUV. To celebrate, he and his handlers have created a blitzkrieg of multi-media exposure aimed at resurrecting his bomb-shelled image.
Before I go on, I should admit, I never really cared for Mr. Woods. I’m not a hater, but his dismissive nature never gelled with me.
Now I have no problem admitting Tiger’s game is in rarefied air. I actually enjoyed watching him play at some point; he simply did things on a golf course no human had a right doing. After all, he wasn't number one for untold weeks because he enjoyed a long walk up 18 with Rod Pampling.
Yet playing golf well isn’t enough for me when it comes to judging Tiger, The Man. And yes, when I judge a man, he doesn’t stand on sporting accomplishments alone.
I’m sure many who follow the exploits of Tiger are well aware of his sudden love affair with Twitter. And they very likely heard him on ESPN Radio Wednesday morning chatting it up with Mike Greenberg and Mike Golic of the Mike & Mike show.
On the print front, Tiger recently created a piece for Newsweek that sounded just a bit too much like a Dr. Phil episode, and he’s now shopping for some face time on TV, where he’ll undoubtedly speak of his children, the same children he didn’t seem too worried about as he cheated on their mother with one willing partner after another.
Does anyone believe Tiger is really, truly sorry? I’m of the mind that he’s angry he was denied his bed-hopping lifestyle more than he’s sorry he gave the moral compass a major spin.
This whole coming out party just seems too planned, too calculated to hold any actual remorse. Woods Inc. has lost $5 million in fees since the fall. Endorsements revenue is down 30 percent. That crash on the financial flow chart is more than enough to create a mood of very public reconciliation.
Do people deserve a second chance? Do entitled sports heroes deserve a second chance? Sure. I just question the motive when that second chance is preceded by a multi-media blitz. It sounds more like a marketing plan than a heartfelt pang of remorse.
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