Some of the best NBA Players to ever wear a basketball uniform already had a nickname when they entered the league. Many of them were already crowned as a "star" simply because they had a nice nickname.
These days, with the Internet, social media and increased media exposure, a nickname goes a long way in allowing a player’s reputation to actually precede and outlive his career. This usually helps secure his legacy even when his sports career is over.
Some of the best nicknames ever created were vivid descriptions of an athlete's character as well as his athletic ability. Most of the time a nickname has nothing to do with the sport and everything to do with the person, and that's what's special about nicknames.
The Fact of the matter is—nicknames make the game fun.
Fair weather sports fans from all over might not know very much about sports in general or what sport a certain player might participate in, but most of the time and usually with a smile on their face, they’ll be able to recall the nickname of some of the greatest athletes of all time.
With that being said, let's breakdown some of the best nicknames ever created for basketball players in the NBA starting with Michael "Air" Jordan.
Michael "Air" Jordan is a nickname that's synonymous with success on the basketball court as well as generating marketing revenue. The "Air" Jordan brand is still one of the most popular brands out there.