UFC's 10 Most Marketable International Fighters

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UFC's 10 Most Marketable International Fighters
Jon Kopaloff/Getty Images

With UFC 120 right around the bend, I began thinking about the UFC's growing international marketability. MMA truly is the world's fastest growing sport, but what we must remember is that it is also one of the world's fastest growing businesses as well.

We are now learning it doesn't really matter as much who can fight, but who the sport's growing worldwide audience will pay to see. The UFC knows better than any other that marketability is key to success, and they can rely on these 10 men to open up the world’s wallet.

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