Jay Mariotti: 10 Ways He Can Get His ESPN Gig Back
ESPN Around the Horn contributor Jay Mariotti is in hot water both legally and with his employers following his arrest in Southern California last week for domestic violence.
Already, one of Mariotti's employers, AOL's Fanhouse, has suspended him from his regular activities.
Meanwhile, ESPN has removed the long-time journalist from air (though not officially suspended) while the legal issues of the case are resolved.
There is a slim chance that Mariotti, who quit his job at the Chicago Sun-Times in 2008, will re-appear on ESPN in the near future.
However, he isn't the first ESPN personality to get his tail in a trap and that's why if Mariotti enacts these 10 actions, he could get job back.
That's the first thing Mariotti needs to do.
I'm sure he's very sorry about his behavior considering it's about to cost him his job, but now Mariotti need ante up for his behavior and at the very least express contrition for his actions.
Mariotti is currently undergoing a personal public relations firestorm. The best move he can do, just like it applies to corporations, is try and get out in front of the story.
Obviously, he cannot reveal all details of an on-going investigation, but his best move right now may be to spin as positive of light on the situation as he can.
That means a press conference, interviews, whatever it takes.
Beat The Rap
ESPN nor Fanhouse appears willing to give Mariotti work until he straightens out his legal issues.
Yet, Mariotti may not get his jobs back unless he comes out clean on the other end.
If he convicted, or at least pleads down to a lesser charge, of any crime, that could be enough for ESPN and Fanhouse to put the kibosh on Mariotti's deals with both outlets.
Admit Past Hypocrisies
There was a moment a few years back when Mariotti exclaimed he felt no sympathy for Jason Kidd who was the target of "wife beater" chants following the point guard's run-in for domestic disputes and domestic violence.
He derided Kidd for his behavior. Years later, it appears Mariotti has a big platter of crow to eat and hypocrises to cop to.
Admit Past Character Flaws
Mariotti has been the scorn of sports fans for many years for his seemingly constant negative attitude he portrayed on the air.
Maybe it is or isn't shtick, but for Mariotti to reclaim his work, he needs to address personal shortcomings.
It's all part of a public relations reclamation project now that his personal life has hit an all-time low (at least publicly).
Women's Charity Work
It's all part of the personality reformation. Words only go so far.
Mariotti will need to take action to show that he was wrong for his domestic violence accusations and do so through work with a charity directed towards a women's support group.
Speak to Journalism Students
The other half of Mariotti's publicity should be directed at journalism students, to whom he should speak about the pitfalls of personal behavior as a reflection on one's public voice.
Journalists are publicized figures whose words and voice carry a lot of sway and authority.
With that authority comes the need and importance to not make oneself the story.
ESPN's many other personalities are hardly have clean rap sheets. In fact, ESPN has a long history of questionable behavior.
It is that behavior Mariotti must measure himself against as he petitions to ESPN to have his job back.
But will ESPN measure Mariotti's transgression against its fear of losing whatever female viewership it has?
Garner Peer Support
Can Mariotti garner any public support from his co-workers or will his peers simply not touch him with a 10-foot pole?
Mariotti would surely do well to have some of his fellow journalists support his return to TV, but does he have the means to get that support?
Get His Fanhouse Job Back
ESPN isn't going to put its tail on the line with Mariotti until he knows that Fanhouse has reinstated Mariotti.
ESPN is unlikely to be the first media outlet to give Mariotti a job, but if the sportswriter can convince Fanhouse he is worth another shot, ESPN could follow suit.