On Saturday August 28, the UFC heads to Boston for the first time with a highly anticipated main event between Frankie Edgar and B.J. Penn (Edgar vs Penn 2 for the Light Heavyweight Championship).
In their first fight on April 10, 2010 at UFC 112, Edgar won a narrow and controversial decision after five rounds of fighting.
This Saturday, they meet again in a much anticipated rematch and I teamed up with James Kimball from MMAmania.com to provide some expert insights beyond the fan demand data that we always bring you here at SeatGeek (I have incorporated his thoughts in italics throughout this post).
There are some other interesting storylines for the event as well:
1) This is the first UFC event in Boston.
James Kimball weighed in on UFC's Boston debut:
The UFC makes its long awaited debut in the sports tradition-rich city of Boston, Massachusetts and with it brings one of their biggest events of the year in UFC 118.
Zuffa, the controlling entity of the UFC, until recently staged the majority of their shows in the fight capital of the world, Las Vegas, Nevada.
But with the exponential growth of the UFC and the sport of mixed martial arts as a whole, expansion is necessary, and “Beantown” is as fertile of a fight fan ground as any.
As you an see, even among experts, Boston has a reportedly strong and "fertile" fan base.
Of course at SeatGeek we are experts in fan sentiment analysis, so we wanted to take a deeper look at UFC 118 ticket data and test just how passionate Boston fans are for mixed martial arts.
- UFC 118 is going for an average ticket price of $288.
- UFC 118 ticket prices are 132.3 percent higher than UFC 119 ticket prices, which are currently $124 on average.
- Even though the average is high, UFC 118 tickets start at $118.
- This chart validates the speculation that Beantown is a great market for MMA and the UFC.
James shared his thoughts as to the drivers of demand for UFC 118 in much more detail than I could provide.
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