My father always told me never to rush into things. And, while I am a fan of TNA, this is the exact reason why they will never be on the WWE’s level. WWE has a distinct advantage in almost all aspects of the business. My favorite example of this was the Raw guest host concept. While many people of the IWC disliked, even hated the concept, from a business standpoint it was a brilliant idea. Bringing in guys like Dennis Miller, Shaquille O’neal, Cheech and Chong, Seth Green, Ozzie Osbourne was, in my opinion, genius. Vince McMahon is a great businessman. What he understands that Dixie Carter doesn’t is that, as much as he pains me to say it, he doesn’t care as much about the longtime viewers and marks. He is trying to attract the casual channel surfer looking for something to watch on Monday and Friday. Vince McMahon Sr. and Now Jr. have spent over fifty years building up their business and it shows. Just two years ago in the presidential elections John McCain and Barack Obama each probably paid a large sum of money to show a 90 second vignette live on Monday night Raw. Why? Because these politicians knew that almost 4 million people tune into Raw each week. TNA has a third of that audience. While walking around in the mall a few days ago I went into Sears and saw an entire rack devoted to nothing but John Cena. I see everyone from elementary school children to high school young adults sport their WWE shirts proudly. TNA doesn’t have that kind of audience. This past week WWE superstars made appearances on George Lopez, the Today Show, and TMZ. When was the last time AJ Styles or Abyss appeared on the Today Show? Sherri Shephard made sporadic appearances 1 year ago with MVP to help her show, The View, when has that happened with TNA? My last point to be made is the fact that people know WWE. People know Hulk Hogan (yes I know he works for TNA now, but in his glory days he headlined every Wrestlemania of the 80’s) They have seen John Cena’s movies and have seen him on ESPN with make a wish. Paul Wight (also known as the Big Show) Makes numerous TV special appearances. People go to the theaters to see the Rock, people listen to Fozzy. TNA doesn’t have that kind of exposure. Don’t get me wrong, this article has nothing to do with wrestling talent or interest in storyline. In financial terms, media terms, and marketability, WWE has TNA beat and that’s the bottom line because Vince McMahon built this company up to where it is today.
Like the new article format? Send us feedback!