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SAN ANTONIO - APRIL 29:  Forward Tim Duncan #21 of the San Antonio Spurs greets Dirk Nowitzki #41 of the Dallas Mavericks after a 97-87 win in Game Six of the Western Conference Quarterfinals during the 2010 NBA Playoffs at AT&T Center on April 29, 2010 i
SAN ANTONIO - APRIL 29: Forward Tim Duncan #21 of the San Antonio Spurs greets Dirk Nowitzki #41 of the Dallas Mavericks after a 97-87 win in Game Six of the Western Conference Quarterfinals during the 2010 NBA Playoffs at AT&T Center on April 29, 2010 iRonald Martinez/Getty Images

NBA Schedule: Five Reasons The Spurs and Mavericks Deserved Coverage

Elliott PohnlAug 3, 2010

When the NBA released the first installment of the 2010-2011 schedule Tuesday evening, two teams were noticeably absent: the Dallas Mavericks and the San Antonio Spurs.

The slate of games features the usual assortment of perennial powers and a handful of teams with new faces, including the New York Knicks and the Washington Wizards.

Upon further review, the NBA's omission of these teams seems a bit odd, especially considering both Golden State and Sacramento make cameos on Christmas and Martin Luther King Day.

Here are five reasons why the league should have given the Mavericks and the Spurs more exposure on the biggest national stage:

No. 5: Storied Franchises

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SAN ANTONIO - JUNE 15:  Owner Peter Holt of the San Antonio Spurs holds the Championship trophy after defeating the New Jersey Nets in game six of the 2003 NBA Finals to win the championship title on June 15, 2003 at the SBC Center in San Antonio, Texas.
SAN ANTONIO - JUNE 15: Owner Peter Holt of the San Antonio Spurs holds the Championship trophy after defeating the New Jersey Nets in game six of the 2003 NBA Finals to win the championship title on June 15, 2003 at the SBC Center in San Antonio, Texas.

Both the Spurs and Mavericks have enjoyed considerable success in the last decade. The Spurs have won four championships in the last 11 years, while the Mavericks have won 50 games in each of the last 10 seasons.

Amidst the uncertainty in the new-look NBA, San Antonio and Dallas are safe bets. Both teams have established rotations and should get off to great starts next season.

They might not be the sexiest franchises the NBA has to offer, but they are clearly two of the best.

No. 4: Promising Young Talent

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SAN ANTONIO - MAY 09:  Guard George Hill #3 of the San Antonio Spurs reacts during a 107-101 loss against the Phoenix Suns in Game Four of the Western Conference Semifinals during the 2010 NBA Playoffs at AT&T Center on May 9, 2010 in San Antonio, Texas.
SAN ANTONIO - MAY 09: Guard George Hill #3 of the San Antonio Spurs reacts during a 107-101 loss against the Phoenix Suns in Game Four of the Western Conference Semifinals during the 2010 NBA Playoffs at AT&T Center on May 9, 2010 in San Antonio, Texas.

Dallas and San Antonio have assembled a nice collection of young talent that will be fun for NBA fans to watch develop.

The Mavericks have resisted the temptation to move young Rodrigue Beaubois, who gives Mark Cuban an exciting piece to build around in the future.

Beaubois should have plenty of terrific battles with Spurs guard George Hill, who could take over the team as soon as next season if Tony Parker is dealt.

The engaging DeJuan Blair is headed for a productive NBA career, as is Mavericks rookie Dominique Jones.

No. 3: Established Star Power

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SAN ANTONIO - APRIL 25:  Forward Dirk Nowitzki #41 of the Dallas Mavericks dribbles the ball past Tim Duncan #21 of the San Antonio Spurs in Game Four of the Western Conference Quarterfinals during the 2010 NBA Playoffs at AT&T Center on April 25, 2010 in
SAN ANTONIO - APRIL 25: Forward Dirk Nowitzki #41 of the Dallas Mavericks dribbles the ball past Tim Duncan #21 of the San Antonio Spurs in Game Four of the Western Conference Quarterfinals during the 2010 NBA Playoffs at AT&T Center on April 25, 2010 in

Although there are young players waiting in the wings, superstars Tim Duncan and Dirk Nowitzki aren't anywhere close to the end of the road.

The Spurs did a terrific job of limiting Duncan's minutes last season thanks to the development of Blair and should do so again this season. The 34-year-old should be fresh at playoff time.

Nowitzki has stayed healthy for the majority of his career and hasn't shown any signs of slowing down. The Mavericks have surrounded him with an outstanding supporting cast that should lead to another All-Star caliber season.

Even though Jason Kidd and Tony Parker appear to be on the decline, both veterans are still among the more exciting and effective point guards in the NBA.

Caron Butler and Manu Ginobili provide two more players capable of playing at a high level.

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No. 2: Global Marketability

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PHOENIX - MAY 05:  Manu Ginobili #20 of the San Antonio Spurs reacts to teammate Tony Parker #9 during Game Two of the Western Conference Semifinals of the 2010 NBA Playoffs against the Phoenix Suns at US Airways Center on May 5, 2010 in Phoenix, Arizona.
PHOENIX - MAY 05: Manu Ginobili #20 of the San Antonio Spurs reacts to teammate Tony Parker #9 during Game Two of the Western Conference Semifinals of the 2010 NBA Playoffs against the Phoenix Suns at US Airways Center on May 5, 2010 in Phoenix, Arizona.

The Spurs and Mavericks have a nice mix of young talent and established stars. They also have stockpiled plenty of talent from all over the world.

The teams have a total of eight players combined who were born outside of the United States or its protectorates. Five of those players should see significant action next season.

If the NBA is truly a global game as commissioner David Stern loves to profess, it should be well aware of catering to its global audience.

No. 1: Contenders, Not Pretenders

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LOS ANGELES, CA - MAY 29:  Tim Duncan #21 of the San Antonio Spurs drives on Pau Gasol #16 of the Los Angeles Lakers in Game Five of the Western Conference Finals during the 2008 NBA Playoffs on May 29, 2008 at Staples Center in Los Angeles, California.
LOS ANGELES, CA - MAY 29: Tim Duncan #21 of the San Antonio Spurs drives on Pau Gasol #16 of the Los Angeles Lakers in Game Five of the Western Conference Finals during the 2008 NBA Playoffs on May 29, 2008 at Staples Center in Los Angeles, California.

Even though the Mavericks and Spurs are absent from the headlines, both teams enter the upcoming season as contenders.

They won't be considered favorites, but they will present huge problems for opponents.

The Spurs' tenacity and depth will makes them a team designed for playoff success. The Mavericks have been constructed, position-by-position, to create problems for the Lakers.

All hype aside, the Spurs and Mavericks are right in the thick of things in the quest for the 2011 NBA Championship.

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