It's only newspaper talk, of course, and it's to be taken with a bigger pinch of salt than the cooking water for your spaghetti. But in the quiet weeks before domestic league football returns it helps to fuel supporters' dreams. Could Giuseppe Rossi really end up at Fiorentina?
The Italo-American was one of the summer's big talking points when he missed the cut for Marcello Lippi's World Cup squad. Like all the players left behind, his reputation was only enhanced by the Azzurri's disastrous display. How they missed his magic.
He had been one of Italy's few bright spots at the Confederations Cup in South Africa a year ago and many thought he deserved a chance to shine again. Unfortunately, a tail-off in his form for club and country meant he got some unwanted time off in June.
Now comes the rumour that Fiorentina would like to see him in purple.
It's the latest name to emerge on the supposed wish-list for the Tuscan club in the post-Cesare Prandelli era. Dutch international Eljero Elia has also been mentioned as a Viola "dream." Little substance, probably, but enough to get calcio-starved fans excited.
A deal for Rossi could, however, be good for both club and player.
Fiorentina are currently involved in the protracted process of a divorce from drugs-banned Adrian Mutu. He can return to the game later this year, but the Tuscan side have already made it clear they want to sell him for the best deal they can. It would leave a Rossi-shaped hole in their attack.
The thought of the Villareal starlet sparkling alongside Stevan Jovetic or teaming up with Alberto Gilardino is a mouthwatering one. It could provide an attack capable of unlocking even the most stubborn Serie A defence.
The move could make sense for the player concerned too.
Rossi desperately needs to find a team where he will get regular first team football. It would also do his international prospects no harm to come back to Italy. Where better than the current Italy coach's old club?
Fiorentina would be just about the perfect place to take his career to the next level. None of the biggest clubs in Italy would give him the lead role his talents deserve, and the Viola have a good record in nurturing young players.
Nothing will probably come of the whole affair, of course, just a throwaway line destined to join the rest of the summer's transfer talk trash. But, in the meantime, let the Tifosi have their dream.