Around this time the year, the WWE writers and bookers introduce a new angle that captures the undivided attention of the IWC, and twists the hearts that long for the days of the Attitude Era.
Last year, it was a viperous, Randy Orton, punting and grunting his way to Vince McMahon's receding hairline.
This year, it is the rebellion of newbies who, each week, have taken the daunting and unoriginal task of beating up on John Cena.
The names, "NWO" and "DX," are repeatedly typed by dirt sheet lovers when describing the up and coming NXT clan, who last Monday decided to take out their temper tantrum on Vincent Kennedy McMahon himself.
It seems as if again, the Internet wrestling community has latched on to a storyline and character(s) that they can hype up as being either the next, "Austin" or "NWO," or someone else that now walks the crumbled earth of TNA.
The new NXT angle is full of potential, but it feels as if something is missing, or that this is just another tease that will eventually lead to a dead ending.
The new batch of Raw characters do have interesting personalities and good wrestling talents.
Wade Barrett does come off as a very believable leader, and last night the group sold the apology and Vince segments very well.
They have been able to generate more attention in two weeks than they ever did those three months on the NXT show itself.
However, I can't find it in myself to put trust in the bookers to actually carry out this storyline correctly all the way through.
Let's take a trip back to last year. It was Randy Orton and Legacy who fit these very same shoes. When January 2009 saw Orton harass the McMahon clan and take the generational superstars Cody Rhodes and Ted Dibiase Jr. with him, almost every online fan proclaimed that a new day in wrestling had dawned.
The movie machine Cena was replaced with an anti-society bad ass who was going to pick up where Stone Cold left off several years ago. Orton's macabre demeanor and his plight against the company earned praises until Wrestlemania,where he would be defeated by Triple H, after it was acknowledged that his marriage with Stephanie McMahon was real.
Smarks, left and right, screamed foul and curses at the bookers, since it was felt that Orton and Legacy had completely lost their momentum.
To add insult to injury, the following weeks would then see the likes of Batista, and even a 64-year-old Vince McMahon, beat the living daylights out of Ted Dibiase Jr. and Cody Rhodes. Even though Orton finally won the title against the trio, with Legacy's aid in the Backlash PPV, to numerous online critics the damage was already done.
In early 2010, Legacy finally split up after only being together a year and a half.
Fast forward to today, where the exact same situation is happening again.
We have a group, labeled as radicals, beating up on authority figures Bret Hart and Vince McMahon as well as the face of the company, John Cena, himself. With all the hype again, one must be cautious.
The firing of Daniel Bryan may already be a warning, since he was the guy who easily garnered the most attention out of all of them, and probably should've been the leader instead of Wade Barrett.
The same batch of writers who gave Hornswoggle two title reigns should not be trusted.
Technically, the NXT clan have already gotten what they want with a WWE contract, so now one must wonder what other direction can be taken since the incentive has already been awarded.
I'm not trying to dog the storyline, or the people being excited about it. It is a storyline full of potential and, if done correctly, can bring wonders to the WWE and to the wrestling business in general.
But I've seen this scenario play out too many times before. Good storylines have either been followed by bad booking (such as the Orton storyline last year), or good booking has been followed by bad storylines.
It will be interesting to see what happens next, but let's see before we prematurely celebrate the dawning of the Attitude Era Vol. 2 featuring NWO hopefuls again.
And lets also remember what the power of the NWO eventually did for WCW.