The Oscar De La Hoya-Floyd Mayweather, Jr. match in May 2007 broke all pay-per-view (PPV) records in boxing history with a total of 2.7 million PPV buys. The highest PPV take recorded prior to the record-breaking match was 1.95 million for the Evander Holyfield-Mike Tyson II showdown.
Tickets sold out three hours after they went on sale on Saturday, January 27, 2007, mainly attributed to De La Hoya's star power. With the sellout, the bout generated over $19 million in live gate, beating the previous record of $16,860,300 set by the November 13, 1999, heavyweight championship rematch between Evander Holyfield and Lennox Lewis at the Thomas & Mack Center .
Three years have passed after the PPV record breaker, no boxing match has come close to the number of PPV subscriptions established by De La Hoya and Mayweather, Jr.
If the most talked-about Pacquiao-Mayweather match pushes through as tentatively scheduled for November this year, will it break the record set by Oscar De La Hoya and Floyd Mayweather, Jr that was established on May 5, 2007?
With the enormous popularity of Pacquiao and Mayweather, there is little doubt a new record will be made both on PPV buys and gate receipts.
During the promotional buildup for the De La Hoya-Mayweather match in 2007, HBO has produced a four-part series that were shown one month before the scheduled fight.
The series focused on the highlights of the training and preparation by both boxers from day one all the way up to the fight.
On top of the hype generated by the showing of the film series, massive print and online promotions were launched by the promoters from the time of contract signing all the way up to fight night.
The record-breaking pay-per-view subscription and gate receipts of the Oscar-Floyd match in 2007 came at a time when the two boxers were on top of their respective careers, not to mention the fact that the welterweight and middleweight divisions were dominating the boxing weight classes at the time.
The success of the proposed Pacquiao-Mayweather match in terms of PPV and gate receipts will depend largely on the promotional support of HBO and the promoters themselves.
As promoter Bob Arum says, the Pacquiao-Mayweather match is definitely the boxing match the world wants to see.
One plus factor that goes for the proposed match is the public awareness that has been created by the length of time the mega fight has been discussed and talked about in the media.
It may be recalled that the proposed match has been getting media attention since late last year when the contract for the March 13 fight was being negotiated and finalized.
Unfortunately the fight did not push through but the media hype has been sustained even after Pacquiao and Mayweather took on different opponents.
Another reason why the Pacquiao-Mayweather match will break all time PPV record is the fact that both boxers are currently the most popular boxing personalities in the sports at this time.
In the case of the De La Hoya-Mayweather match, it was established that Oscar De La Hoya was the bigger draw because of his star power.
In the upcoming Pacquiao-Mayweather match, who do you think is the bigger draw?