The NFL awarded the New York City area the 2014 Super Bowl, and online and TV weather reports for four years down the road immediately went into overkill.
Fierce winds, blistering-cold temperatures, and mixtures of sleet, snow, and a possibly blizzard are already being projected for what is being coined as the coldest game in NFL history.
So, while NFL fans and weatherpersons are worrying about the weather, marketers are worrying about the bigger picture: money.
A Super Bowl in the heart of the most marketable city in North America would probably classify as one of if not the biggest sporting events in recent memory.
The bright lights, mobs of civilians, and advertisement possibilities would help to clarify the little to no sense that it makes to play a game that strongly depends on weather conditions in the middle of winter in the Northeast.
The teams will be fine. Whether they’re accustomed to playing in domes or warm weather, coaches will formulate a successful game plan in the event of cruel conditions.
The players and coaches will be OK, as they’re simply used to it. Football is made to be played in the cold and elements, and the colder the game, the better the story.
But Super Bowls are meant to be played in ideal weather conditions—first and foremost, the warmth of a dome, the South Florida, Arizona, or Southern Californian sunshine.
January and February championship games in these venues make for short sleeves, sandals, shorts, and tailgating with ease for the most important Super Bowl participants, the fans.
You can’t ask people to pay upward of $1,000 to willingly stand outside and embrace sub-degree cold and winds. But the NFL played it smart. The only cold weather section suitable for raking in Super Bowl cash would be the New York/New Jersey area.
People enjoyably embrace the face-cracking winds to stand hours on end as part of New York’s annual New Year’s Eve celebrations, as well as other events, so NFL owners probably had that notion resting in their back pockets when it came time for their decisions.
While other owners will be clamoring for Super Bowls in outdoor city stadiums in Chicago, New England, and Washington, DC, you can wish them good luck—those cities just don’t have the marketing appeal or infrastructure that the Big Apple does.
Chicago’s brutal winter winds, and New England’s blinding blizzards could paint Super Bowl Sunday into an ugly picture. And Washington simply isn’t big enough to handle the masses of people that would invade.
In lieu of the NFL owners vote, the league is still all about its fans.
While the 2014 Super Bowl will set a landmark and make history, don’t expect a revolutionary wave to begin.
An association can only ask people to accept the unappealing but so many times, and hopefully New York will be about as far as the league goes.