How The NY Giants Are Pricing Out True Blue Fans

Pro Football NYCSenior Writer IJuly 20, 2008

The best thing a football franchise can do for their fan base is build a state-of-the-art stadium with all the modern-day amenities and accommodations.

It is also the worst thing they can do.

The New York Giants have teamed with the New York Jets to build such a stadium in the New Jersey Meadowlands, which will open in 2010.

Initially, Giant fans were thrilled at the news and the idea that they would be getting a football mecca of their own, one that promises to be better than any building currently in use by any NFL team.

Unfortunately, many of those ticket holders will not be able to renew their tickets at the new stadium. The team has instituted a personal seat license policy for all ticket holders. It is a one-time fee of anywhere between $1,000 and $20,000 per ticket. Fans in the lower tiers will pay the highest.

Many season ticket holders will be forced to reduce the number of seats they have and others will just cancel their accounts outright due to the outrageous cost.

I personally know many season ticket holders who have lower tier seats. For some of them, who have four seats, the season currently costs them roughly $!,000 per seat. Under the new plan their tickets will now cost them $80,000 just to retain their lower tier status, plus the price pf the tickets.

To add insult to injury, ticket prices in the new stadium will rise by approximately 50%—in the case of the four seat ticket account holder their bill will jump from $4,000 to $6,600 annually.

People who have had Giants' season tickets are being priced out by this initiative. I understand the stadium is running above budget and the economy has soured, but why is it that the consumer always suffers?

The players' salary cap is increasing every year, the NFL revenues are rising every year, but the fans' incomes and net worths are not. These "PSL's" will break the backs, and the hearts, of many Giant fans who have bled blue for years.

In accepting the Vince Lombardi Trophy last January, John Mara dedicated it to the fans who supported the team for the past eight and a half decades. Now, through economic attrition most of those fans can no longer afford to be part of the gameday crowd. Generations of families that have supported the Giants in person will now be cheering from afar.

Many of the real fans will be watching on television from here on in. Just like most everything else these days, only the wealthy will be able to enjoy America's pastimes in person.