College Football Expansion: Teams (or Brands) for the Big Ten To Consider
You are the big guy at a large company and have decided it is time to snap up a few new brands to add to your portfolio. There are plenty of prospects, but you are looking for something that will āWowā your current customer base, add value to your current business, meet the common sense test, and be a key contributor to your success for the long haul.
Your decision will impact your company for decades to come, and maybe even change your entire industry. You better be smart as you consider the options in front of you and know the pros and cons of each one.
If you are part of the group making the decisions for the SEC and Big Ten regarding expansion, you also better be doing your homework and know why you are going to invite a particular school to your party. You are going to impact all of the current members and change the landscape of college sports. For all of us that that love the game, please be smart.
Here are some insights from College Sports Matchups to help you know the good and bad for the schools you will be considering.
Potential Big Ten Members
Notre Dame
Obviously the real prize for the Big Ten. The Big Ten needs to make sure they donāt create special circumstances for the Irish or bring in other teams just to force their hand.Ā
| Fan Approval | Expands the Base | Logical | Test of Time |
| Yes | Yes | Yes | Yes |
A good addition to the Big Ten.
Pitt
Inconsistent athletic history. What are the Panthers really bringing to the table?
| Fan Approval | Expands the Base | Logical | Test of Time |
| Unknown | No | Somewhat | Unknown |
Not a good addition to the Big Ten.
Rutgers
Could the Scarlet Knights bring a new television market? Do people really get excited about Rutgers football? More questions here than answers .
| Fan Approval | Expands the Base | Logical | Test of Time |
| Unknown | Maybe...maybe not | Somewhat | No |
A marginal addition to the Big Ten.
SyracuseĀ
A new television market. Ā A major player in college basketball. Football has the potential to be solid, but it will take a few years.
| Fan Approval | Expands the Base | Logical | Test of Time |
| Probably | Yes | Yes | Yes |
A good addition to the Big Ten.
West Virginia
Reputation for inappropriately hostile crowds will hurt West Virginia in any expansion talk.
| Fan Approval | Expands the Base | Logical | Test of Time |
| No | Yes | No | No |
A really bad choice for the Big Ten.
Texas
Not just a new television market, but a whole new world for the Big Ten. Does Texas A&M have to come along?Ā
| Fan Approval | Expands the Base | Logical | Test of Time |
| Conditionally | Yes | No | Unknown |
Not the most logical choice, but one you have to take seriously if you are the Big Ten.
Texas A&M
Would just be hitching onto Texasās wagon.
| Fan Approval | Expands the Base | Logical | Test of Time |
| No | Yes | Only with Texas | Unknown |
Don't take Texas if they have to come as a package.
ColoradoĀ
Why?
| Fan Approval | Expands the Base | Logical | Test of Time |
| No | Not significantly | No | No |
A much better fit for the Pac-10.
Missouri
Good location and new Big Ten fans.Ā
| Fan Approval | Expands the Base | Logical | Test of Time |
| Yes | Yes | Yes | Probably |
A solid Big Ten candidate.
Nebraska
The Huskers are like the popular girl just dying to be asked to the dance by the star football player. They are quietly just hoping for an invite. They are a better fit than Texas.Ā
| Fan Approval | Expands the Base | Logical | Test of Time |
| Yes | Yes | Yes | Yes |
Might be the second best choice after Notre Dame.
Kentucky
Would they bolt the SEC?
| Fan Approval | Expands the Base | Logical | Test of Time |
| Unknown | Yes | Marginally | Unknown |
This would be a real reach for both sides of the equation.
Cincinnati
Too small time.
| Fan Approval | Expands the Base | Logical | Test of Time |
| No | Not enough | No | No |
This would be a decision made only to force Notre dame's hand.
Louisville
See note on Cincinnati.
| Fan Approval | Expands the Base | Logical | Test of Time |
| No | Not enough | No | No |
Don't see this happening. SEC is more likely, and we don't even consider Louisville as a candidate for SEC membership.Ā
There is our quick look. Who do you think was missed or we are wrong about?







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