This press release was submitted to Cesar Diaz of Latino Sports. If you have any questions, please contact him at firstname.lastname@example.org.
In the framework of the 'Soccer for children - Breaking Borders' program implemented by the New York Red Bulls in collaboration with the Police Department of New York City, a delegation from both entities will travel to Lima, Peru in the coming days in order to perform an annual soccer clinic and lead to economically disadvantaged children from different schools.
The delegation will provide 150 soccer balls and sports clothing for over 1500 children. This grant will attempt to send, through the delegation of goodwill, a positive message to reflect that by way of sport, one can get a better life and that nothing is impossible with the joint efforts of both countries.
New York Red Bulls Senior Director of Communications and Hispanic Affairs Ernesto Motta, who will represent the Red Bulls in the delegation, said: "I am very excited about this project which began some time ago together with other leaders of football in the city of New York. This program has had great success in the past as we have travelled to countries like Ecuador and Colombia, which we visited last year. Our goal is to visit countries in South and Central America, conduct soccer clinics for needy children, and hope that our modest donation may bring a positive message and is something very positive in their lives.”
Avianca's participation has been essential for the transport of the donations that have been made not only in Colombia, but in Peru this year. In selflessness and with great spirit of collaboration, its executives have always answered the call and have become mainstays of this campaign, which is expected to repeat year after year with the same success.
"After hearing about the program, created by the New York Red Bulls with the collaboration of the New York Police Department, Avianca joined this program, supporting their visit to Colombia, more specifically the ‘coffee belt’. We now continue with the journey that this group takes in Peru, and in conjunction with the organizers, we are finalizing details for the visit to the city of Cartagena, Colombia in 2011. Worthy campaigns are ones that should be supported unreservedly and that's why we joined in, providing Avianca luggage transport and logistics group connections when required,” said Jaime Londoño, Airport Director Avianca Bogota.
This trip will take place from May 18 through May 26, visiting the Peruvian capital of Lima and its surroundings. The delegation will have the opportunity to visit schools and orphanages in poor areas to implement the grants.
This major event also has the support of the Embassy of the United States of America in Lima, Peru, which has designated the locations most in need.
The soccer team of the Police of the City of New York will play several friendly matches to promote closer ties with their counterparts in Peru, and have received the idea with great enthusiasm, working hard to ensure that this campaign is successful.
"Once again we are excited to be part of this delegation and sharing with the Red Bulls this new experience to deliver a major donation. With great pride on behalf of our Police Department of the City of New York, we will do everything in our power to ensure that the children of Peru fully enjoy the clinics and the moments we are able to spend with them. It's nice to play in other countries representing our department, but more so giving them soccer balls and sports clothing for those in need, which makes our hearts full," said NYPD Lt. Ronald Mejia.