In a nod to the March Madness frenzy, I thought I do a quick check on on NCAA Division I men's basketball coaches and if and how they are using social media to reach their fan bases.
After a search of the 340 men's coaches, it became a run-away, not even close contest that Kentucky's Coach Calipari won without breaking a sweat. Coach Cal won by a million, literally. (Only about 80 current coaches have a Twitter account.)
Coach Cal has 1.1 million followers on Twitter and actively manages/engages his account. He even added a new feature using Lexy.com, a new social media platform where he sends audio "tweets" to directly to fans who subscribe to receive it, free of charge.
One tweet he sent read: "Text ADD COACH CAL to 68948" for free mobile Lexy alerts sent to your phone for free." So I did. It was cool to hear him talking about the win, the brackets, and preparation for the tournament. Did I mention that it's free.
Other coaches rounding out my final four in Twitter Madness are: Indiana's Tom Crean with 15,000+ followers, Tennessee's Bruce Pearl with 9,000+ followers and Florida's Billy Donovan with just over 9,000 followers.
Coach Cal has created his own media network using his web site, www.coachcal.com and sharing tweets and now lexycasts. It also doesn't hurt that his team is performing and winning conference championships. He will need to keep this momentum going in good times and bad--on the court and off.
Other coach's using Lexy.com who are in the NCAA tournament are Temple's Fran Dunphy, West Virginia's Bob Huggins and Syracuse's Jim Boeheim. Here's a link to the landing page to subscribe: www.lexy.com/ts5.
So, congratulations to Coach Cal on his Social Media Championship for 2010!