First of all, it should be pretty obvious that this article will be published in 4 parts.
Throughout the articles, I will attempt to assess WWE's PG Era, with an impartial view(despite my personal opinions), focusing on the pro's, con's, the present and the future. Now that that's out of the way, lets move on to what you all came to read.
The Pro's of PG WWE:
1) Attracting Viewers From A Young Age
This is where the WWE failed in the years prior to the PG Era. IN 2003-2007, WWE still had its loyal fans from the Attitude Era. However, when these people outgrew wrestling(some people, not all), ratings declined.
Since the WWE had made no effort to attract younger audiences, ratings remained quite low buy the WWE's previously set high standards. However, WWE have learned from this mistake and are attracting viewers from a young age which will grow up with wrestling, and therefore remain loyal to wrestling.
This is my only hope that the WWE PG Era will end eventually - as the demograph ages, WWE will adapt its product to suit viewers needs.
2) Main Stream Sponsors
Look no further than this years Wrestlemania. I ask you, the IWC, would slim jim be interested in sponsoring a more adult and violent product? Probably not.
Also, WWE can gain more mainstream attention by having major sponsors. It is a similar story with the guest host gimmick(seriously stale at this stage) Would celebrities be willing to host a more mature-content WWE show knowing that it could have implications on their other activities in the media? Probably not.
It is a well known fact that since WWE turned PG, certain superstars merchandise sales has literally sky-rocketed. Guys like Cena, Hornswoggle, HHH, HBK, Mysterio ect are major faces in the WWE and therefore their merchandise is extremely popular.
You may think that this has no effect on the WWE product, but when you think about it, it was probably one of the major factors in WWE rebranding their product as PG.
Vince McMahon has said it countless times, ''It's all about the muh-nay!'' No matter what you say, Vince is a businessman and money is his bible. If he thinks he can get more money out of merchandise sales by going PG, you can take it to the bank that it will happen.
4) A Healthier Public Image For WWE
Another major factor in WWE going PG.
The Benoit murder-suicide, Guerrero's death, The Steroid Scandals, potential involvement from congress.
All of these cases, however tragic, sick or stupid resulted in bad press for the WWE and had a hugely negative impact on WWE. Now, under a PG branded product,WWE has a vastly improved public image, so much so that The Rock is even mentioning the WWE by name again!
Just to clear up the ''tragic, sick or stupid'' comment:
Eddies death was tragic
Benoit family was tragic and sick
Potential involvement from congress was stupid.