The amount of exposure and publicity a university receives when one of their players wins the Heisman Award Trophy in invaluable. The overall impact the Award can bring the university is worth millions of dollars.
Alabama's Mark Ingram won the 2009 Heisman Award in the closest voting in the 75 year history of the award and the 2010 voting for the Heisman could be just as competitive.
If Alabama can get to December with another unblemished record and if Ingram can stay injury free and put up the same kind of numbers as he did in 2009, he would have to be the leading candidate to win the Heisman Trophy Award and become only the second player in history to win the Heisman twice.
Alabama's 2010 schedule makes a second undefeated season difficult at best. Not only do they play Penn State in an early inter-sectional battle of powerhouse programs, but the Tide will face six SEC teams who is enjoy a bye week before playing the National Champions.
Because of the 2010 schedule, trouble lurks in Tuscaloosa for an undefeated season and the chances for Ingram to become a rare multiple Heisman winner.
So who should be this years Heisman winner?
How about a great young quarterback who has led his team to a 26-1 record as a starter and was the highest rated quarterback in the nation during the 2009 season?
Boise State's Kellen Moore threw for 39 touchdowns and only three interceptions in leading the Bronco's to an undefeated 2009 season and a Fiesta Bowl win over TCU.
Moore is the biggest reason why BSU will be ranked in the top five when the 2010 season kicks off next September. He's that good.
Boise State will play Virginia Tech on Labor Day evening at Fed Ex Field in Landover, MD in a nationally televised game sure to be widely viewed by fans and Heisman voters across the nation.
The game will present the perfect opportunity for Moore to showcase his considerable talents.
BSU returns all eleven starters on offense and ten of eleven on defense. Both sides of the ball should be a well oiled machine heading into their first game of the most important season in Boise State's 14-year history as a Division I football program.
Moore has the chance to lead his Bronco's to a BCS national title game making Boise State the first non-BCS program to play for the coveted crystal football.
If BSU can run the table in the regular season and push their two-year record to 26 straight wins, Kellen Moore will have launched himself into prime consideration for the Heisman Award.
Moore may very well be next year's most outstanding college football player but can he garner the votes to win the 2010 Heisman Award Trophy?
There are obstacles in Moore's path to the Heisman regardless of the potential undefeated season, a nation title game invitation and record breaking statistics.
The first major road block? Money.
Boise State has slowly built a reputation as a very high quality football program. But when it comes to financial power to promote a potential Heisman candidate the Bronco's pale in comparison to the traditional and elite programs.
Alabama could spend 10 times the amount of money to promote Mark Ingram as BSU could spend to market Kellen Moore. The same goes for the University of Washington and their support of Jake Locker.
While an Oregon State or Pittsburgh may not have as deep of pockets as Alabama or Washington, they clearly would have more to spend promoting Jacquizz Rodgers or Dion Lewis than Boise State can afford to push for Moore's Heisman promotion.
A successful Heisman campaign can cost a great deal of money. But, also, the size of a university's sports information department (number of bodies) comes into play. It takes time to promote a Heisman candidate and time is...you guessed it, money.
The best thing to happen to Boise State and Kellen Moore is the rapidly emerging effectiveness of the various social media campaigns on the Internet. Some solid creativity by Boise State's sports information and marketing people could go a long way to reduce the financial shortfall.
Kellen Moore also faces the 'lack of respect' issue that Boise State has had to deal with for years now. That lack of respect generally comes from the fact that the Broncos are members of the WAC conference which limits the number of quality opponents on their schedule.
The 2010 Bronco schedule features at least a couple of "respectable" opponents. In fact, more than respectable.
Virginia Tech will no doubt be a top-10 team heading into the season opener against Boise State. The critics can't argue that VT is any cream puff. Nor can they disrespect the Oregon State matchup in Boise a few weeks later.
But the WAC presents the problem. Besides Fresno State and maybe Nevada, the conference schedule is weak. As much as you might want to defend Boise State's schedule, you simply can't when it comes to the WAC.
Yes, the BSU schedule will hurt Moore's chances. But how much?
It will depend on Moore's performance against Virginia Tech, Oregon State, and 2009 MWC bowl team Wyoming, and the money BSU can afford to promote Moore as a Heisman Award winner.
Should Boise State go undefeated in the regular season it will be hard to deny Moore's contribution to 26 wins in a row and two major BCS bowl invitations. Those are the quality additions to a team’s performance that could—and should—make Kellen Moore college football's most outstanding player .
Will BSU come up with the money needed to market Kellen Moore to the Heisman voters? Will the Broncos pass on what may be a once in a lifetime opportunity to promote Boise State University by launching Moore to the top of the Heisman list?
Most people believe BSU will do all they can to get Moore the nation's most coveted and prestigious award.
But will it be enough?