The NBA Met Its Future During The All-Star-Game

Josep Vernet-RieraCorrespondent IFebruary 15, 2010

In Texas everything isn't just bigger, it is the biggest.

With 108,000 people filling up the Cowboys' Stadium, the 2010 All-Star game was the eccentric dream that Mark Cuban wanted you to witness—and it just might have saved the NBA.

A game-changing event could describe the impact that the 2010 All-Star-Game has shown the world. Not only was it the basketball game with the biggest attendance ever, it was a landmark in the way that the All-Star game is being carried out.

Sure, the Slam Dunk contest sucked, again , and the other events were pretty boring for anyone who watched them on TV, but the centerpiece of the weekend was just too good to be true.

It was a defiant scenario—108,000 sounded like a big figure, too big to handle, indeed. Well, impossible is definitely nothing, when the League's best join forces to showcase their immense talent.

This is what you get when Dwight Howard, Dwyane Wade, LeBron James, Kevin Garnett, Chris Paul, and all the other stars do what they love—playing entertaining basketball.

This is what you get when somebody just thinks bigger, much bigger.

This is definitely what the NBA should try to remake year in and year out.

Everything that fans want to see from the NBA was there. The electrifying plays, the talent, and the entertainment. How good was it?

Steve Nash tells you how damn good it was:

"I felt like I was on Battlestar Galactica or something. It just felt like a huge spaceship in there...Some of those fans who were so far away from the floor, it was like they were in the greatest sports bar of all time. They had the best big screen, the beer was cold, you could hear the crowd and the action. I'm sure they had a blast, too."

And we did Steve, we did.

Pau Gasol went on to say:

"One-of-a-kind experience. Probably a once-in-a-lifetime experience for us."

He is only half-right though. If the NBA plays smart they can produce this kind of atmosphere yearly.

Up to this day, every American fan believed firmly that the Super Bowl was/is/will always be the biggest and greatest combination of sports and spectacle—well, I don't know about you, but Shakira's and Alicia Key's performances made The Who look, well, boring.

Now we can believe that the All-Star has a chance of competing neck-to-neck with the Super Bowl in the near future.

Of course, for an American fan, this may sound rather ridiculous. Well, it isn't. 

With the 108,000 people who gathered in Dallas to watch the game we already know what the NBA is capable of. Would it be too greedy to think, that as long as there are domed stadiums, the NBA will continue to lure tens of thousands to the court?

After what we were showed yesterday, it isn't. Still, that is only one part of the equation for the NBA; just look at it from another angle.

The Super Bowl may have the biggest impact on television, but that impact is only being noticed in North America. Outside of the border, the Super Bowl has zero importance, and that is exactly what the NBA needs to explore.

Many stations broadcast the NBA All-Star Game and the Super-Bowl live, the difference is people actually watch the NBA's show, because basketball is alongside, football (soccer) and rugby, the only sport with a worldwide dimension.

Remember when Stern talked about expanding the NBA with a European division, featuring the continent's top sides. Well, it may sound ridiculous, and I don't believe that it will ever come true as European fans would not want that, but the truth is this game is the only American sport being played worldwide. Now the NBA only has to seize its potential and pick up the profit.

"We've got a lot of potential to be anything we want," stated Kevin Garnett. "I look forward to this game being international one day."

Maybe in ten or fifteen years from now, we will be covering All-Star Games on European or Asian stages, who knows? 

Unfortunately, the 2011 All-Star will be held at the Staples Centre in L.A.—well, they know how to give a huge party, but seeing "only" 19,000 people will be somewhat of a huge upset after this roller coaster of an All-Star Sunday. 

Nonetheless, yesterday belongs to the past. Today were back to the old topics that trouble the NBA: the huge profit loss, the new CBA, teams with empty arenas, and players pulling out guns in D.C.

However, the NBA and its fans should realize, that there is a way out, and the world just caught a glimpse of what that path looks like—and it looks very promising.