NEW YORK (AP) — A national coalition of women’s groups called on CBS on Monday to scrap its plan to broadcast an ad during the Super Bowl featuring college football star Tim Tebow and his mother, which critics say is likely to convey an anti-abortion message.
“An ad that uses sports to divide rather than to unite has no place in the biggest national sports event of the year — an event designed to bring Americans together,” said Jemhu Greene, president of the New York-based Women’s Media Center.
The center was coordinating the protest with backing from the National Organization for Women, the Feminist Majority and other groups.
CBS said it has approved the script for the 30-second ad and has given no indication that the protest would have an impact. A network spokesman, Dana McClintock, said CBS would ensure that any issue-oriented ad was “appropriate for air.”
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I am a big fan of this and hope it airs. My stance on this issue is irrelevant but I believe this should be allowed to air. We air all types of messages; political, environmental, we sell all types of products and show all types of content on air, why should THIS be restricted?
As a sports fan, we all laugh about Tebow and how he always talk about religion and God, however take a step back and think about how great it is to have an athlete like this. I think most would agree this is better vs. Gilbert Arenas, Tiger Woods, Alex Rodriguez, Michael Vick etc..
Gregg Doyle does make a valid point at the end of the article about this being the Superbowl and we shouldn't air commercials that could possibly divide viewers.
However, as he said, this is the Superbowl, which has the highest viewership of any program and is a great place to get messages out, that are not anti-Semitic, racist, or say anything of harm about any person in power.
We have seen political messages shown during Superbowls in the past, and those can be considered divisive, right?
This commercial should be allowed to air and CBS should not get heat for it.
If the opposition wants to, they should make their own commercial.
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