This is a rant about what I think WWE should do over the course of the next two years or so. I believe that this would help ratings, and would be appealing to both casual wrestling fans, and hardcore fans alike.
I can sum it up in one sentence: Give the belt to Orton and let him keep it for the next year.
That's it. That is the one key for success for WWE's RAW brand. Simply put the Title on the show's top heel, and let him run with it.
Give it to him at the Rumble this month, put him in the main event of WrestleMania 26, and let him keep the belt. Set up big time feuds with all the top faces on the show, and let Orton bury them.
Shawn Michaels, Triple H, Kofi Kingston, John Cena, everybody. Turn Legacy against him and have him go over them in singles matches.
Build the feuds up over the course of a couple months, not having the title on the line at every pay-per-view, but when it is on the line, have Orton retain.
Have him lose to people in situations where the title is not at stake, simply to keep the fans' confidence in the faces.
Stack the cards against him, but have him always prevail. And then next year, at WrestleMania 27, well, have him retain one more time, and then maybe have him drop it at SummerSlam or something. But not for too long.
This sort of thing has worked before. In September 2002, Triple H was handed the World Heavyweight Title.
For a period of time from then until WrestleMania 20 on March 14, 2004, Triple H held the belt for all but two short periods of one month, and two months, including a ten-month run from December 2002 through September 2003.
People HATED it! It was wonderful! The casual fans despised it because their heroes were consistently bested by the baddest bad guy on the face of the Earth (at the time). The "smart" fans hated it because they took it as Triple H dismantling the RAW locker-room.
In truth, in that period of time, he lost the title to his friend Shawn Michaels, got the title back, kept it through a feud with an undeserving Scott Steiner, kept it through WrestleMania against Booker T (meanwhile, a heel Kurt Angle lost his title to Brock Lesnar), kept it through a feud with his friend Kevin Nash, and then lost it finally to an undeserving Goldberg.
He regained it soon after before losing it to Chris Benoit, and then losing many subsequent rematches.
It's time for another lengthy heel title run like this. This is exactly what the show needs. And I guarantee this will draw ratings, because eventually, every wrestling fan on the planet is going to be waiting impatiently for SOMEBODY to knock Orton off.