I am not old enough to remember the good ol' days of werestling. But I do remember growing up flipping channels between WCW and WWE.I could choose to watch either Sting, Lex Luger, and Hulk Hogan or The Rock, Stone Cold, and DX.
Then the WWE came up with a new program entitled SmackDown!. It was awesome because there could be a battle between Austin and Rock on Monday, then Thursday night you could see Austin's or Rock's reaction.
It was almost like WWE was putting on two shows a week by combining the brands.
However, all that has changed. Not only do we have three WWE brands (RAW, SD, ECW), but the main two, RAW and SD, are almost separate entities. Rarely do we see any one from either brand make an appearance on the other.
I would like to suggest that we make the WWE a whole unit once more. Let SD or RAW be connected. The superstars will remain on their respective brand, but nothing would stop Cena from making a guest appearance on SD to challenge the champion, or vice versa.
This would be awesome because you could have rivalries that expand the brands. Imagine if two or more stars from RAW would come onto SD and intentionally screw with all the matches just to prove a point.
Also, this could lead to more PPVs that have stars from different brands battling it out.
One more thing this would do is allow for the WWE, World Heavyweight, etc. Champion defend his title on either brand. Plus, they could play a storyline where all the members of one brand win the titles and claim their brand is superior and suddenly the other brand invades.
I am certain that unifying the WWE will not be a likely step. There is too much money involved and what not. But just imagine all of the possibilites if supterstars were not restrained to appearing just on one brand.