Richard Childress Racing’s sponsorship deal with Jack Daniels ended after five years of racing on the hood of the No. 07 Chevrolet, which caused the organization to sit the car out for the 2010 season.
RCR, who also failed to put any of their four drivers in the 2009 chase, could have been thinking that hard times would be on the doorstep, waiting to enter the organization, when Jack Daniels left after the 2009 season.
But that wasn’t the case when news came in that BB&T would stay on board with Clint Bowyer for the 2010 racing season.
Richard Childress Racing has extended its partnership agreement with BB&T Corporation to continue as a primary sponsor for eight races in 2010, which will also include the all-star race.
BB&T will also continue the rest of the season as a major associate sponsor of Clint Bowyer’s No. 33 Chevrolet Impala for the remaining 28 races in the NASCAR Sprint Cup Series.
The primary sponsorship races for BB&T on the No. 33 Chevrolet will begin on Mar. 7 and Sept 5 at Atlanta Motor Speedway, Mar. 21 at Bristol Motor Speedway, Mar. 28 and Oct. 24 at Martinsville Speedway, Apr. 25 and Oct. 31 at Talladega Superspeedway, May 1 at Richmond International Raceway, and May 22 at Charlotte Motor Speedway for the annual Sprint All-Star Race.
“The BB&T/RCR partnership has been successful both on the track and in the marketplace,” said Richard Childress, president and CEO of Richard Childress Racing.
“BB&T has created winning activation programs for its customers and clients through its racing activities, and RCR has been fortunate enough to take BB&T to the winner’s circle in the Sprint Cup Series and Nationwide Series, as well as the head table at the Nationwide Series championship banquet."
Childress also added that "We appreciate their continued commitment to RCR and the sport as a whole.”
The BB&T/RCR partnership began in 2007 with a partial Nationwide Series program with Bowyer.
The program expanded in 2008 with primary sponsorship in the Nationwide Series and a two-race primary position with Bowyer’s Sprint Cup Series program.
Bowyer & Company went on to capture the 2008 NASCAR Nationwide Series drivers’ championship and won the Sprint Cup Series race in May at Richmond International Raceway.
The program moved fulltime to the Cup Series in 2009.
“Our partnership with Richard Childress Racing has served as a platform and an accent of numerous marketing strategies during the past three years,” said BB&T Chief Marketing Officer Steve Wiggs.
“From the top down, RCR is always committed to helping BB&T create meaningful programs that generate excitement with our clients and prospective clients. Many of our new clients and employees in Alabama and Florida were already familiar with our brand through our association with RCR," said Wiggs.
"We hope our primary sponsorship of both races at Talladega and major associate sponsorship of both races at Daytona and the season finale at Homestead-Miami will increase their brand awareness and loyalty to BB&T.”