After 16 years of riding on the hood as a primary sponsor for one NASCAR’s most successful organizations, Kellogg’s will be downsizing its commitment to the NASCAR series for the 2010 season, and will not return to the Hendrick Motorsports No. 5 Sprint Cup team with driver Mark Martin.
Martin, who signed an extension with HMS through the 2011 season, will carry the GoDaddy.com logo on his hood instead of Kelloggs' after winning five races to go along with his five poles, 14 top-fives, and 21 top-10 finishes while finishing second for a record setting fifth time in the point standings.
Instead, Aflac, who is on the hood of Carl Edwards No. 99 Ford Fusion as the primary sponsor, has agreed to allow Kelloggs primary sponsorship duties for two races during the 2010 season.
Kellogg’s will finish out the additional 34 races as an associate sponsor for Roush Fenway’s No. 99 Ford. Edwards who made the chase for the Sprint cup championship during the 2009 season with zero wins, seven top-five, and 14 top-10 finishes had this to say about his new sponsor.
“I'm really excited to be partnered up with the Kellogg Company,” said Carl Edwards.
“It's a great addition to the Aflac Racing team and we’re proud to carry their brands on the No. 99 in 2010. I look forward to being in victory lane with them.”
Greg Biffle who first drove with Aflac as his primary sponsor back in 2007 at New Hampshire speedway, continued with Aflac for an additional seven races before teammate Carl Edwards took over for the 2008 season.
When the 2008 season began, Office Depot would adorn the hood of Edwards No. 99 Ford Fusion as the primary sponsor for 28 races, with Aflac taking over the other eight races as the primary along with the additional 28 as an associate sponsor.
Edwards took Aflac to victory lane for the first time in April of 2008, during the running of the Samsung 500 at Texas Motor Speedway.
At the end of 2008, Office Depot left Roush Fenway and Carl Edwards to become Tony Stewart’s primary sponsor for the 2009 season at Stewart Haas Racing.
Aflac stayed on board taking over all 36 races as the primary sponsor for Edwards in 2009, and will add Kellogg’s to the 2010 season.
Edwards will also compete for the sixth consecutive season, racing full time in both the Sprint cup as well as the Nationwide series in 2010.
“We couldn’t have picked a more fitting partner than Kellogg Company, an industry-leading organization that clearly shares our enthusiasm for NASCAR and our passion for community involvement and corporate philanthropy," said Danny Fleishman, Aflac vice president of corporate sponsorships and emerging markets.
"We look forward to many successes in sharing one of the most respected and leading NASCAR drivers in the sport.”