MMA: UFC's New Merchandise Leaves Me Wondering, Why?

Action Figures...Really?

by Jason Foucha (Analyst)

11

478 reads

Editorial

June 12, 2008

MMA, Antonio Nogueira, Anderson Silva, Chuck Liddell, Forrest Griffin, UFC, Brock Lesnar, Satire, Editorial

So Dana White's big announcement wasn't that the UFC had a major TV deal, nor was it that New York voted yes to allowing MMA. Instead it is that we were getting UFC action figures. Yay....

I understand T-shirts widely available at JCPenney, and Bic lighters, because I smoke and I watch the fights at a bar, make perfect sense. But action figures?

Now some will be excited for this and say they will buy them, but action figures are aimed for people from oh say.....5 to 12 and the UFC's main demographic is 18-35.

And as for the first chosen, very few make sense.

Chuck Liddell- Not a surprise, as he is the rock star of the UFC, so this choice makes perfect sense for an action figure.

Brock Lesnar- One UFC fight, and it was a loss in under 2 minutes. Now I know he brings a lot of publicity to the UFC, but I think he should have some more UFC credibility. But on the bright side, I can now have my Brock Lesnar doll fight my Undertaker doll. Oh wait...

Anderson Silva - Sounds like a plan to me, the Middleweight champ is a logical choice. The question is, does he come with in the clinch kneeing action?

Forrest Griffin - I know he is a fan favorite, but wouldn't the Light Heavyweight Champion make a little more since? As long as he comes with a free Mickey's poster I'll buy it.

Antonio Nogueira - Really? I mean I know he is the heavyweight champ and so it makes sense, but what action does he come with? Lay on the ground and way for the submission powers? Maybe you can push a button and his cauliflower ear grows, or a voice box that rambles something in Portuguese.

Missing In Action - GSP, Matt Hughes, Rampage Jackson, BJ Penn, Jon Fitch

Now I know some of these will be announced before the line actually comes out, but still some of the first picks just don't seem logical.

Editorial

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comments (11) write a comment »

  1. Are you honestly critiquing whether the people there are basing these action figures on are worthy or not? Who gives a crap. Action figures are action figures and it doesn't matter which fighters they use. They want with all the most popular fighters (except Nogueira, I would think), and that's what they are supposed to do. And Matt Hughes doesn't deserve an action figure.

  2. i agree , brock lesnar WTF!!!

  3. This wasn't the big announcement.
    Answer to your question why. MONEY.

  4. Action figures put more money in the pockets of fighters. And since everybody online complains about fighter's compensation, I don't see how this is a bad thing. Plus, what better way to introduce MMA to kids than by having figurines to play with? You have to start your MMA education somewhere.

    PRIDE FC had some cool action figures. And shouldn't the Fedor one be more expensive than the others? Seeing as how he's the top fighter in the world and all. By the way, MMA figurines > WWE figurines.

  5. If they make an action figure of GSP, I hope it talks and is at least as tall as my granddaughters' dolls. so we can finally fix them up with a "real" man who is not a GI Joe or a Ken.

    1. The GSP doll must say " I was not impressed by your performance".

    2. That's what she said. :P

  6. Hopefully the fighters will make money. We don't know what sort of deals they signed when it comes to rights of use of their likeness.

  7. Actually there are so many charming French Canadian "dolls" who fight MMA that a whole line of action figures could be devoted to them. I want a David Loiseau, Jonathan Goulet, Sam Stout--and of course for a real action figure there is the Kalib Starnes running model.

  8. Brock Lesnar?? He's only had 1 fight in the UFC and he lost, just like the article said. Matt Hughes, GSP, Rampage, or another big name fighter in the UFC should have been made.

    LOL, the part about Nogueira's cauliflower ear growing with the push of a button is hilarious.

  9. I think you answered your own question with the demographic, they want to get em while they are young. Doesn't make much difference to me, if I don't like them, I won't buy them. Actually, even if I like them I probably still won't buy them.

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About the Author Jason Foucha (analyst)

  • 31 articles written
  • 33 comments posted
  • 5 fans

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