WWE: 1/2 Of The Big Picture
Over the last few years, the mega promotion WWE has undergone many rigorous changes. The development of a third brand, the hyped return of a watered down Degeneration X, PG ratings, and title tossing are just a few aspects of interest among a buck load.
The third brand, or ECW brand, serves mostly as a developmental territory where young superstars are given opportunities to present limited potential. Not bad, considering that they'd want to be at the top of the charts if they were drafted to the flagship programs RAW and SmackDown.
There should be no question when assuming that many (if not most) of the modern day talent have been inspired by previous wrestling big names, Rock, Austin, Chyna, Sable, and Angle are just a few from one of the past eras of the sport. you also have the Undertaker, who still remains at the top of the SmackDown roster. In summation, there is no doubt that the new performers would like to do the same as those before them.
When it comes to the tag team division, which is barely visible in WWE, DX sticks out the most. Sure, it is not the die hard anti-establishment, the "I can't believe they did that on TV", version of a previous era; however, they remain as the top tag team on their respected brand. The reason: WWE aims for a younger audience. Why not bring back your once treasured stable, and water it down into a duo. Not as electrifying as in the past, but that's not it's purpose. WWE brought DX back to interest new viewers with older teams.
Legacy, the once potentially reputable ark, has since been on the back burner of public interest. Randy Orton's position with the team seems to be under frequent question, while Rhodes and DeBiase have yet to leave an impacting statement to the fans. Other teams such as the Hart Dynasty have been slowly building into something memorable.
WWE's quest for an entirely new audience is not a negative one in itself. It does, however, have older viewer shift their attention. At the same time they continue to influence the younger crowd to tune in. Characters like Santino Marella and the larger than life and constantly overused John Cena do not seem to be turning away any younger eyes. It's all about marketing and in pertains to children, WWE is doing an excellent job.
Title tossing will do nothing in the long run with WWE. It simply devalues a championship, and is to frequently shifted between the same set of performers. John Cena, Triple H, and Randy Orton are the few on RAW's behalf. Yet, let us remember that WWE has been pushing for younger viewers in recent years. A title changing back into the hands of their adored face simply has them tuning in again.
Overall, WWE does what WWE does best and that is market. The era of attitude ended long ago, so did the influence in the viewers of that era. Considering WWE's past, and a die hard fan's knowledge of wrestling, one can assume that WWE has fallen; not into the deep sea however. It rises and falls constantly. Think of it like a construction phase, where WWE continues to have its try with an ample amount of possibilities.This generation is simply a step back from what the next will likely be.
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