Adidas Out At UCF—Thanks Marcus—But Let's Be Serious…

Major KelchnerCorrespondent INovember 5, 2009

Photo by Jason Greene, Orlando Sentinel (changed at request of UCF communications dept.)

Last night Marcus Jordan (yeah, that Michael's son) wore Nikes to play in their exhibition game against Saint Leo last night (which they won 85-64).

This is one sloppy mess over wearing the greatest basketball shoes ever made or some crappy Adidas basketball shoes. It is a big deal because lots of sponsorship money is at stake.

I don’t understand why this is such a big deal to everyone else, though. Do we REALLY think that because Adidas has officially become the sponsor of schools not named Central Florida, UCF is going to be left standing in the cold?

Let’s do the math. Michael Jordan is Marcus’s dad. Michael Jordan put Nike on the map. His Airness is still a big player in Swooshland.  Do you see where I’m going with this?

The only ones that get left in the cold on this deal is Adidas.  It makes no sense why they just wouldn’t let little MJ wear his Nike’s and keep the rest of the team in their three striped kicks.  They lose a whole school to their biggest rival, Nike.

This is a bad business decision by Adidas.  This is a once-in-a-lifetime thing.  I don't know how many more kids Jordan has, but it's unlikely anyone else will ever have grounds to do this again.

I was thinking this may not be allowed somehow under NCAA regs because new ones are cooked up all the time. However, according to the cover of the '08-'09 media guide from Illinois, they are wearing Nikes. Guess what Jefferey’s last name on that team is? Jordan.

If I were a betting man, I’d put my money on Marcus Jordan not being the only athlete around campus that will be wearing Nikes in the coming weeks for the Knights.

Check for a bonus Mars Blackman/ Michael Jordan Commercial from back in the day.