The AP is reporting that Cincinnati Bengals football player and social media star Chad Ochocinco is in works with Motorola to develop his own Twitter based social media news service called OCNN - Ocho Cinco News Network.
His plan is to use Motorola's new line of phones and player contacts from around the league to provide "breaking news" on NFL teams and players. His tag line is interestingly named, "If I break it, you might as well believe it."
The goal as Chad says, is to "knock out the middle man," meaning that users would get news straight from him and his posse of NFL reporters, bypassing current media providers like ESPN, FoxSports, and CBS.
As a result, those outlets, instead of reporting breaking news, will be left retweeting it.
Interesting concept, but I'm not sure how much I trust a guy who's name needs to be bit.ly'd to ensure his tweets has enough meaningful information.
However, this athlete-created news channel is showing how the increasing value of social media in sports and the speed of who can report it first becomes blurred and as a result, the value of media rights become challenged.
Can Chad build a legitmate network that can build the trust of insiders and "scoop" sports writers at their own game? Will they even allow it?
In addition, it'll be interesting to see how this new "network" will fly based on the recent NFL social media policy restriction set in place that restricts any social media activity 90 minutes before or after any game, especially the Miami Dolphins , who have restricted any social media involvement by any of their players, team, and personnel?
Oh, and keep in mind as I have written before, the NFL won't hesitate to law down the law for violators.
However, in this case, Chad isn't alone. He has an official NFL sponsor on his side helping him to break some of those barriers and supplying him with the two things he needs the most: phones and millions in marketing dollars.
If the NFL tries to shut him down, they'll definitely be biting the hand that feeds them.
Will that make them change their tune?
I guess we'll have to wait and see...and maybe Chad will be the one to tell us.