Douglas Costa to Join Juventus on Permanent Transfer for €46M

Matt JonesFeatured ColumnistNovember 24, 2017

TURIN, ITALY - NOVEMBER 22:  Douglas Costa of Juventus during the UEFA Champions League group D match between Juventus and FC Barcelona at Juventus Stadium on November 22, 2017 in Turin, Italy.  (Photo by Michael Steele/Getty Images)
Michael Steele/Getty Images

Bayern Munich chief executive Karl-Heinz Rummenigge has confirmed that Douglas Costa's loan move to Juventus will become a permanent deal.

"Costa joined Juventus on loan last summer," he said at the club's annual general meeting, per Goal. "At the same time he will definitively join Juventus next summer for €46 million (£41 million) overall."

As Goal reported, Juventus paid an initial €6 million (£5.3 million) in the summer to sign the winger on a temporary basis.

Even though Juventus appear set to make the loan deal permanent, they will be hoping to see a little more from Costa if they are to get their money's worth.

The Brazil international has started just five of Juventus' 13 Serie A matches, as manager Massimiliano Allegri often prefers the likes of Mario Mandzukic, Juan Cuadrado and Federico Bernardeschi on the flanks.

Costa will want to see more action in Juve colours.
Costa will want to see more action in Juve colours.Maddie Meyer/Getty Images

Still, when he has featured in recent weeks the on-loan Bayern man has provided a spark. He was given a starting berth in the 0-0 draw with Barcelona in the UEFA Champions League on Wednesday. The Selecao Brasileira account suggested it was long overdue:

When he's at full fight, Costa can be a devastating footballer. Juve clearly believe he can have a massive long-term impact in Turin.

Up against sides that are sitting deep, the Brazilian can provide a crucial penetrative edge from the flanks, as he's able to take on opponents and open up defences. Additionally, should Juve opt to play on the counter-attack, Costa's blistering pace is such an asset.

Now 27, the Brazilian should be in the peak years of his career. If he finds an extra level of consistency, he could be one of the most effective wingers in world football. For the aforementioned sum, the Italian champions have the right to hold Costa to those high standards.