LaVar Ball knows how to capitalize on his publicity.
The second season will available to view online on Sunday, Nov. 26.
Ball's show originally debuted on Sept. 10, with the premiere episode gaining more than 26 million views, per the Facebook page. There were 10 episodes, with the season finale airing on Oct. 29.
Less than a month later, he is ready to showcase the second season.
While Lonzo Ball has had an up-and-down start to his professional career, the rest of the family has been in the news lately following UCLA freshman LiAngelo getting arrested in China for shoplifting.
This led to a dispute between LaVar Ball and President Donald Trump over credit for his release, with Trump tweeting about the patriarch Wednesday morning:
Donald J. Trump @realDonaldTrump
...LaVar, you could have spent the next 5 to 10 years during Thanksgiving with your son in China, but no NBA contract to support you. But remember LaVar, shoplifting is NOT a little thing. It’s a really big deal, especially in China. Ungrateful fool!2017-11-22 10:33:28
Ball's opening lines to his show's trailer are extremely appropriate at this point.
"All these people saying, 'Oh, I'm tired of looking at LaVar,'" he said in the video. "But you can't take your eyes off me."