Paul Heyman is one sharp, innovative marketer. The Extreme Sports Entertainment icon has now transitioned into a pop culture webmaster with his "Heyman Hustle" website, which he and partner Mitchell Stuart moved from the Newscorp-owned UK Sun to CraveOnline earlier this year.
Heyman's site has posted spoilers for the new season of "The Celebrity Apprentice," which is shooting in New York City right now, and even scooped TMZ and the New York newspapers with a series of behind the scenes photos from the filming of the show's new opening montage for season three.
The Hustle reports:
The Donald wanted to keep the cast for "Celebrity Apprentice 3" a secret , but when you have a major pro wrestling star, a WWE Diva - Playboy Cover Girl, Ozzy's outspoken wife, a disgraced and impeached former Governor of Illinois, a girl who just wants to have fun, a top New York baseball player whose excesses in life made him a tragic figure, all this and Bret Michaels, too ... filming a commercial for the show in NYC's Meatpacking District in the middle of the day ... people tend to notice!
Donald Trump's third edition of Celebrity Apprentice has a most eclectic cast. Bill Goldberg, Maria Kanellis, Sharon Osbourne, Rod Blagojevich, Cyndi Lauper, Darryl Strawberry, Bret Michaels, comedian Carol Leifer, actress Holly Robinson Peete, Olympic Gold Medal Swimmer Summer Sanders, and Aussie Celeb Chef (does that mean he cooks celebrities?) Curtis Stone are those who are vying for the title of "The Celebrity Apprentice" this season.
CLICK HERE FOR AN UBER-HOT GALLERY OF PHOTOS FEATURING WWE DIVA - PLAYBOY COVER GIRL MARIA KANELLIS
The show starts shooting on Sunday, but our spies tell us the pressure is already on, as The Donald has chosen Monday's taping as "fund raising day" for the contestants.
The contestants were told, and sworn to secrecy (ain't no secrets from the Hustle!) to see who they could have lined up in New York City on Monday to help raise money (for charity, obviously ... or hey, maybe for NBC, you never know). The contestants were told "cash or credit cards accepted."
Heyman's site plans on updating with more "spy photos" from the set at: http://heymanhustle.craveonline.com/articles/news/22296-the-cast-for-qcelebrity-apprentice-3q-revealed-and-we-have-the-1st-set-of-exclusive-spoilers
Is it just us, or is Maria Kanellis, a WWE Diva and Playboy Cover Girl, poised for Stacy Keibler-level breakout status on this show?
Great business suit with the rock 'n' roll gloves. That mini skirt looks awesome on Maria, doesn't it?