Jaguars' Twitter Campaign to Gauge Fans' Excitement with GIFs Backfires

Andrew GouldFeatured ColumnistJuly 27, 2017

The Jacksonville Jaguars just wanted to foster some fan interaction. Upon opening training camp Thursday, the team's Twitter account encouraged everyone to describe their excitement in GIF form.

Unfortunately, they forgot how social media works. 

Also, they're the Jaguars. With a growing assortment of young talent, this could be the year they escape mediocrity. The same thing, however, was said last year and the year before that. Despite their accumulation of high draft picks, they still have not won more than five games in a season since 2010.

After the Jaguars served up a juicy volley, Twitter users took the bait.

It's not the response they wanted, but the Jags are accustomed to taking losses.

[Twitter]