The Atlanta Falcons are officially going through on their pledge to have fan-friendly concession pricing at their new stadium, revealing their full menu Tuesday.
ESPN's Darren Rovell provided a snapshot of the menu that features refillable soft drinks for $2 and Bud Light drafts for $5:
Darren Rovell @darrenrovell
Falcons confirm Mercedes-Benz Stadium will open on August 26. Here are their "fan friendly" concession prices https://t.co/6bmkn9gtEj2017-7-11 18:03:35
The Falcons announced their pricing plan last May. The $1.5 billion facility is slated to open Aug. 26 and will host Super Bowl LIII.
“We focused from the beginning on building a unique fan experience at Mercedes-Benz Stadium with a goal of helping those who visit to leave the stadium with great memories shared with family and friends, not aggravation and frustration about their experience,” Falcons owner Arthur Blank said in the release.
“We have listened to the concerns of the fans on the food and beverage experience and have responded to those concerns in a way that honors our commitment to providing the best possible fan experience at our events.”
The team estimates that an average family of four can buy food and drink at the stadium for $28 or less.
“To truly reimagine the food and beverage experience, we needed to first and foremost offer fans the best value possible,” Falcons senior vice president of fan experience Mike Gomes said. “Value starts with pricing but also includes improved quality and freshness, a variety of options that can appeal to all fans and the best speed of service—all of which we have delivered on through Mercedes-Benz Stadium’s innovative approach to the food and beverage program.”
The Falcons have no other reason to do this other than to create an atmosphere where families and lower-income fans can afford to attend games. It appears to be a smart way to further excite fans for the opening of a new stadium—especially for a team that has a lot of goodwill after reaching the Super Bowl last season.