Shalini Ramachandran of the Wall Street Journal reported the show will feature Iguodala interviewing guests "from business, technology, sports and entertainment." Iguodala and Cheddar plan to pitch the show to streaming services like Netflix, Hulu and Amazon.
“You can assume we’ve talked to everybody, from the obvious Amazon and Netflix all the way down,” Cheddar founder Jon Steinberg said.
If the partners do not find a major streaming service to broadcast the show, Cheddar will put it on its own platform. The live broadcasting startup streams regularly on Twitter, Facebook Live and its own network.
Most of Cheddar's audience trends young, and Iguodala said it reaches “a lot of people who are trying to find their way and this show will give them inspiration that anything can be done.”
The episodes will be shot during the NBA offseason and will not interfere with Iguodala's basketball schedule. Iguodala is set to become a free agent this summer after spending the last four years with the Warriors.