Over the past couple years, WWE Raw has been in a silent feud with Monday Night Football to see which show gets a higher rating so they can proclaim supremacy over Monday Nights. It may not be an all-out war, but you can still sense some tension between the two Monday Night shows. For a while, Raw was the king of Monday Nights, but the tides are starting to turn.
Football has been taking over Monday nights for the last maybe 2 football seasons now. Take for example last Monday. Raw scored a 3.3 on the Nielsen ratings, while Monday Night football scored a 14.2! That is the highest rating ever for any T.V. show in history. Also, according to the rating system, half of Minneapolis and Green Bay watched MNF over anything else on T.V. Now, I know this game was important, being a storied rivalry and Favre coming back to Green Bay, but Raw has to step up the game a bit here.
The thing WWE tried to do to try to get more viewers is they got Steelers QB Ben Roethlisberger to be guest host. I think that was a direct hit to MNF saying, "We need the viewers too, so we'll temp the public to watch us with a star QB as GM instead of some old man in purple".
My personal reasoning for the loss of viewers is the staleness of Raw's storylines, or sometimes the stupidity. Take for example Hornswoggle vs. Chavo. That won't get higher than a possible playoff preview such as the Packers vs. the Vikings.
What WWE needs to do is they need to create some good storylines with some good action and drama, not some leprechaun beating a jobber like Chavo. They also need to get into the scene and put some of today's pop culture into the show besides having celbrities be lousy guest host like Jeremy Piven was. If they can do that, there might be some competition between the two shows.
That is just my take on why Monday Night Football is finding a hole in Raw's line and heading straight for the endzone of great ratings, but Raw has the potential to strenghten up that line and stop MNF in it's tracks.