(Photo by Scott Cunningham/Getty Images)
There are always risks in signing long term contracts. An underlying theme of long deals is whether or not the value will be there as the contract goes on. That is the type of risk that CBS Sports and ESPN accepted when signing the new multi-year, megabucks media rights deals with the Southeastern Conference this year.
But one has to wonder if, after selecting fourth-ranked LSU at 14th-ranked Georgia for national broadcast this week, CBS Sports was suffering anxiety attacks watching this last weekend's games. In the final analysis, the answer is probably no.

for a touchdown, which allowed fourth-ranked LSU to hold on to a
34-24 win over Mississippi State. Steve Franz/LSU.
Image courtesy of LSU Sports Information.
Officially, CBS made the selection of the upcoming game last week. The backroom reality is that, as Eye on Sports Media readers learned last year, this game was most likely slated for broadcast before the season started. Even then it was a risk because Georgia had lost Matthew Stafford and Knowshon Moreno.
After Georgia fell 24-10 in the season opener to Oklahoma State in Stillwater, there were a lot of question marks around the ability of Senior Quarterback Joe Cox to really lead this year's Bulldog team to a winning season.

Image Courtesy of University of Georgia Sports Communications.





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