Super Bowl Commercials 2016: Postgame Twitter Reacts to Top Ads, Movie Trailers

Scott Polacek@@ScottPolacekFeatured ColumnistFebruary 8, 2016

The Super Bowl logo is seen on a pylon before the NFL Super Bowl 50 football game between the Denver Broncos and the Carolina Panthers. Sunday, Feb. 7, 2016, in Santa Clara, Calif. (AP Photo/Jeff Chiu)
Jeff Chiu/Associated Press

Denver Broncos and Carolina Panthers fans were glued to their television screens and living and dying on every snap during Super Bowl Sunday, but the actual football took a backseat for many other spectators. 

After all, Sunday was also the Super Bowl of commercials, and there were plenty of advertisements that will have people talking around the water cooler Monday. Peyton Manning and the Broncos may be champions of the NFL, but the companies who broadcast their commercials to millions of football fans watching Sunday also made a mark.

What's more, they will be replayed in viral fashion online for weeks to come.

Here is a look at some of the most memorable ads and movie trailers throughout Sunday's Super Bowl.

First Quarter   

Comedian Kevin Hart graced television screens as the star of the first commercial after the coin toss.

He played an overprotective father who allowed his daughter and her date to borrow his Hyundai. While he humorously tracked their whereabouts, track star Lolo Jones didn't buy the premise:

Freddie Coleman of ESPN Radio wasn't intimidated by the 5'4" Hart:

Those looking for a classic Budweiser advertisement as the first commercial after kickoff were surprised with a fitness-centric Michelob Ultra spot. Matt Brown of SB Nation reacted:

Snickers gave fans an interesting visual image when Willem Dafoe portrayed a hungry Marilyn Monroe: brought rapper Lil Wayne together with George Washington and Jeff Goldblum in one of the more unexpected groupings football fans saw Sunday. 247Sports responded appropriately:

Goldblum wasn't the only movie star to appear in a first-quarter advertisement. Arnold Schwarzenegger went the mobile route: 

Doritos and the NFL both incorporated babies in their advertisements. Doritos showed a baby on an ultrasound machine chasing a chip and earned Bleacher Report's praise:

Ad Age wondered about the NFL's assertion that more babies are born in nine months inside the cities of Super Bowl winners:

Odell Beckham Jr. made an appearance at a wedding in a Buick commercial when a guest made a falling-back, one-handed catch like the New York Giants receiver.

Zach Braziller of the New York Post probably didn't thrill many Giants fans with his take on the spot:

Second Quarter

The second-quarter commercials added some star power. 

Seth Rogen and Amy Schumer were politician-like for the Bud Light Party and pointed out a number of things all Americans can agree about headed into an election. Bud Light shared the advertisement:

One of the talking points for Rogen and Schumer was the country's love for Paul Rudd. Reese Witherspoon agreed:

Rudd's character, Ant-Man, joined the Hulk in a battle for a Coca-Cola can. Eventually, Ant-Man helped the Hulk open the small can, and he weighed in on his decision-making process:

While the Marvel characters were trying to open sugary soft drinks, Steven Tyler had a bit of a sweet tooth as well in a Skittles spot.

Skittles gave fans the chance to win the singing portrait: 

T-Mobile also used a celebrity when Steve Harvey harkened back to his Miss Universe hosting job and realized he wasn't the only one to make a mistake:

Will Carr of Fox News approved of Harvey's strategy:

Prius had a lengthy commercial near the end of the second quarter, but Hayley Byrnes (the digital host for the Utah Jazz) was looking for one man in particular:

Third Quarter

Doritos made another comeback in the third quarter with a commercial that featured dogs consistently attempting to sneak into a store and get their paws on the chips.

Chris B. Brown of Smart Football was a fan of the ad:

Serena Williams, Abby Wambach and other celebrities defied labels for Mini Cooper:

While the Mini Cooper spot was loaded with celebrities, Turbo Tax landed former Oscar winner and widely respected actor Anthony Hopkins, who claimed he wasn't selling out by being in a commercial, because Turbo Tax is free.

Matt Spiegel of 670 The Score in Chicago enjoyed the play on words:

The third quarter also disturbed some fans, including attorney Kevin Hayslett:

Those who voted for Death Wish coffee in the QuickBooks’ Small Business Big Game Competition reaped their rewards in the third quarter:

Butterfinger asked consumers to be bold as it showed someone leaping out of a plane riding a bull, and Doritos recognized the strategy:

The Heinz Ketchup family also had the opportunity to share its love, as USA Today shared:

Fourth Quarter

The fourth quarter started with an expanded Super Bowl babies bit that showed children singing in a number of victorious cities throughout history, including Green Bay, San Francisco, New York and Seattle.

Bill Landis of joked at the City of Brotherly Love's expense:

Fans got a look at what NFL legends and broadcasters Deion Sanders, Phil Simms and Howie Long have been doing when they aren't on camera, and they were lounging out in a Jublia commercial, fighting toenail fungus. Sanders apparently forgot to tell someone he was in a Super Bowl ad:

Christopher Walken lent his classic cadence to Kia in a spot comparing the car to socks:

T-Mobile, which already featured Harvey in an earlier bit, riffed on Drake's song "Hotline Bling":

Mike Prada of SB Nation supported T-Mobile's efforts:

With the game drawing to a close, Helen Mirren urged spectators not to drink and drive like only she could. Budweiser shared the message:

Movie Trailers

The Super Bowl is also a hot spot for movie trailers, and Sunday's commercial breaks featured a number of them.

Fans got nostalgic with trailers for new Teenage Mutant Ninja Turtles and Independence Day movies, and Jason Bourne kept the theme of sequels rolling:

The Jungle Book also brought back an old classic:

Hopefully football fans didn't get their fill of revamped franchises, because there was also a trailer for a new X-Men movie:

It wasn't just sequels that stole the spotlight Sunday. The Secret Life of Pets sneaked its trailer in during the fourth quarter:

While a number of companies stole headlines Sunday with humorous, entertaining and celebrity-filled advertisements, Manning and the Broncos emerged with a Super Bowl title and will likely head to Disney World in traditional fashion.

That in and of itself is a commercial for the Happiest Place on Earth.


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