Over the past couple of months, ratings have been up and down for WWE. I make an attempt to watch RAW, Smackdown, and ECW every week and I think there are some things that the WWE could do to improve its ratings.
First, they should unify the Divas Championship and the Women's Championship. I have yet to understand why they created the Divas Championship. I think they should use the same concept they use the same concept they use with the Tag Team Championships and let it be defended across all three brands.
Second, the WWE needs to create some more tag teams and strengthen the tag team division. I could see Primo turning heel and joining his brother because their feud is going no where at the moment. I would even enjoy seeing the World's Greatest Tag Team back together. I still don't understand why Festus and Jesse were broken up in the first place. I think there needs to be some more challengers for Big Show and Jericho.
Third, put Jim Ross back on RAW. I am not a big fan of the Michael Cole/Jerry Lawler team and RAW is not the same without Ross. Ross and Lawler have great chemistry together and I just don't see it with Cole and Lawler.
Lastly, I think the WWE needs to bring back the Cruiserweight division and put the division on ECW. If there is one place that TNA is better than the WWE, it is in the Cruiserweight/X-Division category, considering the WWE doesn't have one. Who wouldn't love to see guys like Hurricane Helms, Jimmy Wang Yang, Evan Bourne, Chavo Guerrero, and Bryan Danielson flying around the ring and doing great aerial moves. The WWE would have to sign some more cruiserweights to make this happen, but the bottom line is fans love excitement and that is what the cruiserweight division would bring.
While there is no competition in sight for the WWE, I think they could still improve their ratings and these are just some of the things they could do to make WWE better.