Texas is football mad. It does not start with college football or even pro football; it starts with high school football.
Throughout the state on Friday night, teams battle it out in state of the art facilities that are better than almost every FCS school and some FBS schools, with giant scoreboards and luxury training rooms.
Even cash-strapped school districts are involved in this arms-race, building $20 million stadiums and upgraded work-out rooms in order to reach the glory of a successful high school football team.
Add on top of this the all-dominating presence of the Dallas Cowboys. Every single day of the year, the Cowboys dominate the newspapers and TV news broadcasts, as every little issue becomes a major story.
For a small FBS school in the heart of all this, numerous difficulties impede the quest for recognition.
Additionally, most fans in Texas loyally support the Longhorns, the Aggies, or the Red Raiders, even if they have never even been within 200 miles of the campus.
This is the difficulty faced by the TCU Horned Frogs every day.
UT and A&M together have thousands more of current students than TCU has in total living alumni.
Moreover, decades of poor play resulted in a generation of TCU alumni that have no connection to the football team, many of whom never went to a game while in college.
Even so, with the TCU's great success over the past decade, it would seem that locals and alumni would support the team in large numbers.
TCU has one of the best home records in college football. And last season, they finished at No. 7 in the polls, with only a last minute loss at Utah preventing the Frogs from having a higher ranking.
TCU is stepping up its marketing this year, hoping to capitalize on last year's success. To do so, it has come up with the "reasons" to support TCU football.
The campaign includes billboards and television advertisements highlighting three major components in TCU success last year.
This represents a substantial change in marketing strategy and finally provides long-time fans with the hope that this is a sign of things to come in the future.
TCU has so far provided three "reasons" to be a Frog fan. (Click on the links for the TV spots)
All-American DE Jerry Hughes is Reason 98.
Third-year starting QB Andy Dalton is Reason 14.
Kick-return specialist and WildFrog Jeremy Kerley is Reason 85.
The Frogs are hopeful that recent success on the field will result in a much higher home attendance, even with most of their best games on the road this season.
While the Frogs should continue to have successful seasons on the field, getting large crowds in the stadium may continue to be a problem.
At least current and recent TCU alumni have had a lot of good football teams to watch during their time as students.