(Photo by Frazer Harrison/Getty Images for AFI)
To my dismay, foxssports.com has been more innovative than cbssports.com regarding NFL coverage this pre-season.
I have never been a big fan of the conservative Fox network, however, Fox has engaged it's NFL readership in a more compelling manner than CBS by creating a three-dimensional entertainment platform including the following techniques:
1) Developing and highlighting the personalities of it's reporters.
2) Utilizing podcasts and video to create more connection with the audience.
3) Allowing for humor and spontaneity to enter into the reporting of NFL stories.
Here's a look at foxssports.com's online NFL reporting lineup:
Dave Kriegel - To help you better understand my take on Kriegel, I will refer back to Marshall Holman, the original bad-boy of the Pro Bowlers Association back in the 70's who was once asked the question, "How many times did you get the crap kicked out of you when you were a kid?"
Same holds true for Kriegel.
Granted he has written a few critically acclaimed books in the past about Joe Namath etc. which I suppose gives him enough street credibility to be on Fox's football writing staff. However, his overly zealous attempts to trash anyone and anything that doesn't fit neatly into his sports universe, makes him an easily target for haters.
For me, it all started with his disdain for Ochocinco's tweeting and ustreaming. Kriegel wrote an article that was not only uninformed and unintelligent about the topic, it was also offensive.
Writing a dismissive note in the comments section to one of Kreigel's many articles has proven to be a great way for me to get the day started.
PS - Kriegel is talented, just highly misguided at the moment. His handlers are trying too hard to make him something that he is not.
Jason Whitlock - I started to understand Jason better after recently reading his article about ex-high school teammate and ex-NFL quarterback Jeff George. Whitlock lobbied hard in the article to make a case for his good friend George; that George still has what it takes, at 41 years of age, to be an NFL quarterback. Although the article made absolutely no sense to me and I found it somewhat awkard in general, I realized that this was the genius of Whitlock at work. He had successfully lulled me into a story that I could relate too and furthermore, engaged me to consider the outcome. He writes in a style that reaches out of the computer screen and pulls you in.
Powerful stuff.
Also, Jason's recent dish on Rick "Pimpino" Pitino's highly publicized affair has to be mentioned even though it's not about football.
Check it out.
Whitlock has just begun to tap into his unlimited potential. This guy has more passion for writing than I do while wolfing down a bacon cheeseburger. From one who knows, that's boo-coo passion and also a true sign of writing/intellectual genius.
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