Over the last few weeks, David Moyes has had a lot to say about how transfers happen. In this writer's opinion, he has made himself look rather silly.
His view of how the world of football works is simplistic and out of date, and because he was found wanting, he is blaming Manchester City for everything, including global warming, the world banking crisis, and the premature death of Buddy Holly.
But the focus is about to change.
He has now admitted that his team needs four players (so not just a replacement of Lescott) and he has a week or so to get them in.
He has plenty of cash to spend, consisting of the £24m from the Lescott sale and the £8.86 of his annual transfer budget, so what does he do?
Remember that he has to call a manager and say hello, and ask if a player is available. If not, move on.
If a player is available, he makes his offer, and if that is refused, he moves on.
Remember that playing by Moyes; it is not acceptable to return with a second bid as Manchester City did.
If a team states clearly that a player is not for sale, then the matter is closed.
But Everton needs four players, and they need them quickly, so it is likely that they will have to help the deals go through by going back with larger offers to help convince the selling club to part with the player.
Of course, that's just what Manchester City did, and they were accused of being really, really nasty and unfair.
So, Mr. Moyes, let's see if you can conduct yourself in the manner you espouse for others, and remember there are no half measures.
You have to accept "no" as the final answer and you have to speak directly to the manager and no one else.
And, of course, now that people know you have money, they will up their prices so you can't complain about being fleeced, as City have been by Everton.