Media In and Out Of Love With Drivers: You Could Say Like a Hog In Heat

al asifyouknowSenior Analyst IAugust 14, 2009

DARLINGTON, SC - APRIL 22:  NASCAR Sprint Cup driver Joey Logano speaks with the media during a promotional event for the Southern 500 on April 22, 2009 at Darlington Raceway in Darlington, South Carolina.  (Photo by Rusty Jarrett/Getty Images for Darlington Raceway)

Have you noticed that?

It seems like every month, they fall in love with a new driver, they talk him up to death, then drop him.

Fickle folks, the media.

Please understand I’m not bad mouthing the driver. This is not their doing.

Remember when Patrick Carpentier came into NASCAR? They loved the guy, they talked him up: “Oh he is great in qualifying trim."

Has qualifying well and running in the back on race day ever won a championship?

Just asking!

Well then! The Carpentier guy could not make it, and if he did run some races, they ignored him and moved on to their next love.

“Sliced Bread,” promoted by the television broadcasters, mainly FOX, has been named the next big thing in NASCAR.

They put tons of expectations on this kid.

I’ll be honest—I was expecting the next Tiger Woods.

Lets be honest though. Tiger won the Masters in day one, and for those of you who don’t know golf, that’s like winning Indy 500, Daytona and Monaco, all at once!

As it turns out, so far Logano is just an average driver in a top-five car. Sorry, but this kid was given too much car. He is driving the Ferrari of stock car racing like a station wagon.

He is just too young. Joe Gibbs really might have moved too fast on this kid.

After the failed attempt to promote the new No. 20 as the Lebron James of stock car racing, the media once again moved on to their next love, "The Dinger." They've always got those cute names for them.

Remember A.J. Allmendinger? They loved him, and I thought this was true love.

All you could hear from them was the dinger this, and the dinger that, and the dinger is such a cool guy. Well you know, I’m writing this for race fans, so I assume you watch the races, so you know what I’m talking about.

Today, Allmendinger is sitting in position 24 in points, about 600 points from the 12th spot in the Chase.

Yes, you guessed it! They moved on to their current love, the Aussie, the man from down under, the guy with the big smile.

Marcos Ambrose doesn't want to ruffle feathers in NASCAR, but he sure as hell loves to punt others, and he does it with a big smile—just ask Robbie Gordon and Boris Said, among others.

Who will be the next love of the broadcasting NASCAR world?

Danica Patrick? Take that to the bank! Or not.