New Jerseys In New Jersey for the Nets

JerseySenior Analyst IAugust 13, 2009

EAST RUTHERFORD, NJ - MARCH 27:  Kobe Bryant #24 of the Los Angeles Lakers waits with Jarvis Harris #22 of the New Jersey Nets during the game on March 27, 2009 at the Izod Center in East Rutherford, New Jersey. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Chris McGrath/Getty Images)

There's some weird business going on in the Swamplands these days. The New Jersey Nets have been fiddling around with their jerseys, and it's raising some eyebrows.

First of all, they've removed the words "New Jersey" from their road jersey, meaning both the home and road jerseys will feature the word "Nets."

Well, some higher-ups in New Jersey are not too happy about this new jersey.

State senator Kevin O'Toole, for one, is far from pleased, and is insinuating that the state should not help the team out financially if it won't show its New Jersey pride. And, since we're already on the topic, he threw the Giants and Jets into the same boat. After all, despite playing in Jersey, they not only hide their home state from their uniforms, but arrogantly display a different state: New York.

To be honest, O'Toole is right. You don't acknowledge the state, yet you expect to receive financial help from its taxpayers? I know the Nets hope to move to Brooklyn one day, but until they do, they're still playing in New Jersey, and should acknowledge that fact.

And yes, the same goes for the Giants and Jets. I happily call them the New Jersey Giants and New Jersey Jets, but I'm pretty sure I'm in the minority on that one. But if they want to go by their New York names, they should be receiving money from New York's taxpayers, not New Jersey's.

But hey, that's not the only jersey news going down in Jersey!

The Nets have offered a really strange 10-game promotion package: by purchasing a 10-game set, fans receive a set of five replica jerseys. Sweet deal, right? Well, maybe. See, the Nets don't have many real stars (Devin Harris and Brook Lopez don't resonate across the country just yet), so they have to market the stars of other teams.

So, buy 10 Nets tickets, get five reversible jerseys, with a Nets player on one side, and an opposing star on the other.

Weird stuff. Basically, the Nets have realized they have no fans (besides me, I guess) and need to market the team somehow. So they're using the stars of other teams to market their own. I guess it's a pretty good strategy, but it also speaks volumes about the current state of the team.

Now, Nets fans (all four of you), don't get too down. Sure, we have no big names now, but we've got the most cap space available next season, and we do have a nice group of young players. The Nets have a future (potentially), but the present is pretty bleak.

And so, the Nets are hiding from the fans, taking their home base off their jerseys, and adorning their fans with the stars of other teams. Not bad for a team whose owner came in, tore the team apart, and is now trying to flip it to someone else.

Credit where credit is due: I initially read the latter story here, via Trey Dalton's twitter.