The current economic climate has produced something that most sports fans never thought they would see, at least in their generation--Advertisements on NBA practice jerseys.
It's understandable if this doesn't seem like a big deal to you but it brings to light a more important question: How soon until the NBA opts to have corporate advertisements sewn on game jerseys?
Many fans feel that corporate sponsors, other than the team making the jerseys (Nike, Reebok, etc.), have no place on a team jersey. Other individuals, such as owners, view this as an opportunity to make as much money as possible as they battle an incredibly unstable economy in which many teams are losing money each year. Co-owner of the Sacramento Kings was quoted as saying such on Yahoo! Sports blogger, J.E. Skeets article. "It's a new economic climate now. Any time you can generate revenue in the right way, you should be able to do it. You have to," Maloof said.
J.E. chose to take a light-hearted approached to the matter by producing a contest for corporate designs on team jerseys. Check out the link to the article here: http://sports.yahoo.com/nba/blog/ball_dont_lie?author=J.E.+Skeets
Enter the Ball Don't Lie reader-submitted art contest — Advertisements on NBA jerseys.
That's right, we're asking you to send in your drawings, paintings and Photoshops that Girl Talk together some blatant, "in-your-face" advertising with game threads. Harry Potter and the Magic. Wite-Out and the Pacers. That horrible PS job I threw together above: Pepto-Bismol and the Knickerbockers. Whatever you can think of.
We'll run "PD Rules" for this one: Original Photoshops and artwork creations only, and we'll publish as many entries many as we can. Yahoo! Sports rules of profanity and PG-13 content apply. Deadline for submissions is Wednesday, August 5 at 5 p.m. EDT. E-mail contest entries (.JPGs preferred) to firstname.lastname@example.org. Judges are Dwyer, Don Draper and myself. Enter as many times as you'd like. Prizes will include NBA Finals gear courtesy of our good friends at Adidas.
If any Bleacher Report writers enjoy using Photoshop in their free time, this might be a great contest for you.
Certain portions of this article was provided by J.E. Skeets and Yahoo! Sports.com. J.E. is an Editor and Host for Yahoo! Sports.