(Photo by Tasos Katopodis/Getty Images)
Recently, the UFC has made some formal announcements regarding their push to get our neighbors to the south some serious exposure to the world of MMA. With their recent deal with Grupo Televista, the UFC has put forth a tremendous effort into the Mexican market.
However, this isn’t the first effort there. With TV shows like Guerreros del UFC on Fox Sports en Espanol, Explosion del UFC on Azteca America, and the WEC venture Alboroto also on FSE, Zuffa Inc. has been steadily trying to make the Spanish speaking world the new dominate figure in MMA.
But why the push and why now when there are so many other markets open to the sport?
It seems to me that in order to truly become the global empire the UFC desires to be than Mexico is the obvious next step. Mexico and her fight fans really have a lot of control in regards to combat sports.
The Mexican fan keeps boxing relative in the North America, in particularly in the United States. With mega fight cards in boxing on the horizon involving fighters like Juan Manuel Marquez, Puerto Rican Miguel Cotto, the Mexican fight fan always come out in droves to watch their beloved fighters and hate on the rivals.
Mexican fight fans always have supported boxing, so now is the time for the UFC and MMA in general to tap this market.
The UFC will use a similar blueprint that made them an international hit in the UK. First starts the TV deal with Grupo Televista.
In post UFC 100 interviews Dana White gave us the info on the invasion into Mexico. White said, "We start on free TV. We start educating people on the sport...We'll then bring live event down there. And then we'll continue bringing live events down there."
dd to that TUF 8 winner Efrain Escudero is a native Mexican from Sonora, and the one of the top heavyweight prospects Cain Velasquez is also a fighter that can appeal to the fan base.
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