The World Rally Championship is set to be beamed into millions of American homes following a deal between the WRC's promoter, ISC, and the Discovery channel, according to wrc.com.
The WRC is set to be televised weekly from October on the Discovery Channel's HD Theater network and will include rally roundup shows from each round plus special news and features programmes.
ISC CEO, Simon Long, said:
This is tremendous news for the championship and our fans in the United States. It is a ground breaking deal which means the WRC has a high-profile broadcast presence in the United States via a hugely-respected, quality and innovative partner in Discovery Communication’s HD Theater.
We’re looking forward to the opportunity to take the WRC to an ever wider audience in the significant U.S. market, and working with HD Theater to bring more attention to what we firmly believe is an ‘epic motorsport adventure by the world’s greatest drivers.
President and general manager of HD Theater, Clark Bunting, said:
HD Theater has been a pioneer in high-definition programming and we are excited to introduce the FIA World Rally Championships to our American audience. This year we’ve seen the action go from the snow-covered roads of Norway to the hairpin turns climbing the Cordobese Sierras of Argentina, and the adrenaline-fuelled rally action will shine in high-definition.