WWE Needs to Build Multiple Stars to Lead as Faces of the Company

The Doctor Chris MuellerFeatured ColumnistAugust 30, 2014

WWE 2K15 cover Superstar John Cena and WWE Hall of Famer Hulk Hogan discuss their respect for one another at the SummerSlam Confidential Panel and WWE 2K15 roster reveal at Club Nokia, on Saturday, August 16, 2014 in Los Angeles. (Photo by Todd Williamson/Invision for 2K/AP Images)
Todd Williamson/Associated Press

There are a lot of big names in WWE right now, but the biggest by far has to be John Cena. WWE has built up the company on his back for the last 10 years, only occasionally letting someone else come close to being the top guy before putting Cena over again.

This way of thinking has to change.

It's just like Hulk Hogan in the '80s. WWE had Macho Man, Ultimate Warrior and Sgt. Slaughter, but it was always Hogan who everyone recognized as the face of the company.

Randy Orton, CM Punk, Daniel Bryan and Edge are just a few of the Superstars who've won multiple world titles but never really took over the top spot from Cena.

Having one man who sits alone atop the mountain may seem like a logical move on WWE's part, but it's a dangerous way to run a business.

Ask yourself this question: What was it that made the Attitude Era so great? Was it the swearing, the scantily clad ladies or the buckets of blood?

The answer is "none of the above." What made the Attitude Era so great was that there were many wrestlers on top who appealed to a wide variety of wrestling fans.

Just think about how crowded the main event scene was in those days. You had guys like "Stone Cold" Steve Austin, The Rock, Triple H, The Undertaker, Mick Foley and Kurt Angle all being booked in main events in rotation.

It was never really one top guy in those days. It was all about having many different people for the crowd to get behind. You could argue that Austin and Rock were the two top names during those years, but they didn't do it alone.

This is the kind of mentality WWE needs to adopt once more. Don't just build one guy to replace Cena. Use the wealth of talent you have and make it a free-for-all among several great wrestlers.

If one guy goes down with an injury, there needs to be three more who are capable of filling his place. Remember when Cena was out for six months with an injury? It was obvious WWE had no idea what to do without him.

Having multiple top stars also benefits WWE from a profitability standpoint. The more popular wrestlers it has, the more merchandise and tickets will be sold.

Luckily, the crop of young talent currently making waves in WWE is a really good sign for the future. The former members of The Shield and The Wyatt Family are certainly some of the best new talent to come to the main roster in the past few years, but NXT still has a lot to offer.

Adrian Neville, Sami Zayn and Tyler Breeze all have the potential to be huge stars once they're called up. Breeze may have to tone down his gimmick a bit, but he can get over if he tries hard enough.

There are also recent signings like Prince Devitt and Kenta to look forward to. There's so much potential between the main roster and NXT, but these talents need to be handled properly.

Of course, there are also the already established stars who could find more success once Cena is out of the picture. Dolph Ziggler, Wade Barrett, Sheamus and Cody Rhodes are all capable of delivering show-stealing performances but are typically relegated to the midcard feuds.

Nobody is saying that Cena doesn't do a great job of being the face of the company, but he has been carrying the weight by himself for too long.

We have to face the reality that Cena won't be around forever. He has been wrestling a hectic schedule for many years and definitely has options available to him outside of WWE when he finally decides his body has had enough.

We need to return to a time of several different wrestlers fighting to be the best instead of having one main headliner. As Triple H would say, it's what's best for business.

What do you think? Who are the future leaders of WWE? Do you like it better when there's one clear leader or when several people are vying for the position?


Thanks for reading, and follow me on Twitter @BR_Doctor.