Dana White's Choke Hold On Sports

Paul MillerContributor IJuly 14, 2009

LOS ANGELES, CA - DECEMBER 08:  TV Personality Joe Rogan and UFC president Dana White pose in the press room during the 4th Annual Spike TV 2006 Video Game Awards held at The Galen Center on December 8, 2006 in Los Angeles, California.  (Photo by Frazer Harrison/Getty Images for Spike TV)

Today as I was sitting around the house watching ESPN, "Jim Rome is Burning" came on. During the show they were on the "hottest" topic right now, UFC 100, the analyst said that UFC 100 was the pinnacle.

He also added that UFC 101 or 102 would not have the same hype or money.

First, obviously he has no idea on the subject matter that he is reporting on.

Secondly, I would go as far as to say that this has been the most successfully mainstream UFC event has ever had. Look at how much ESPN covered it themselves.

UFC 101 has the Lightweight title fight between B.J Penn and UFC ESPN analyst Kenny Florian. Not to mention the showdown between Anderson "Spider" Silva and Forrest Griffin, who is the former UFC light-heavyweight champion and the first winner of The Ultimate Fighter.

UFC 102 might be even more stacked with showdowns between:

Antonio "Rodrigo" Noguiera vs. Randy Couture

Keith Jardine vs. Thiago Silva

Nate Marquardt vs. Damian Maia

and Matt Hamil vs Brandon Vera

Cris Leben, Gabriel Gonzaga, and James Irvin are also scheduled to be on the card.

Speaking of brutal, the UFC beat up on the competition this Saturday.

In the end, the show raked in 5.1 million with an attendance of 11,000 with the Pay-Per-View buys estimated close to 1.5 million.

That brings a total revenue of 72.6 milliion.

Not to metion that before UFC 100, sponsors were told that it would be a yearly $100,000 fee to be an official sponsor.

If you were to place the top money making sports in America today. MMA ,the UFC in particular, has to be mentioned right but there with professional and college football, the NBA, and MLB.

On another possibly related note the new Sasha Baren Cohen film, "Bruno", saw a substantial hit on Saturday to the tune of 39 percent of its viewers from Friday to Saturday.

With The UFC and Bruno competing for the same age demographics this could be a strong indication of the UFC impact on entertainment in America.